Shop Online - How Busy Indian Women Build Their Wardrobes

Before the advent of the digital era, women, whether working or housewives, had to visit the market and spend countless hours  shopping for clothes, accessories and even for minute requirements. However, this traditional trend of retail shopping is gradually taking a backseat. Metropolitan cities have a plethora of malls, and gradually their number is increasing. However, due to busy work schedule, hectic work shifts, family responsibilities and the sheer convenience of ordering from home, online shopping is preferred nowadays, especially by the women population who are tech-savvy and comfortable in ordering online. Another reason behind the popularity of online shopping is the increasing number of independent women who have the liberty to spend lavishly on online shopping. The gender role in traditional patriarchy is undergoing a significant change. Now, many women have a strong say in family matters, and even some women in tier-iii cities are autonomous enough to handle the financial affairs of the household.

Why Shop Online?

Online Shopping has its own set of benefits:

• It saves you the expense incurred in making a trip to the mall as the product get delivered at your doorstep.

• Through online shopping, you get to select from a wide range of stylish products that are currently in fashion.

• Sales and discounts are the most exciting features that attract women to online shopping.

• Smooth exchange and return process prevent the hesitation of buyers towards online shopping.

• It's easy to search for the products through online shopping in comparison to physical stores.

• Online shopping sites give the provision of creating a product wishlist. For example, summers are coming, your wardrobe is filled with bright colored clothes, and now you need some trendy cool summer outfits. However, when you checked online, your favorite products were out of stock. So, through wishlist, you can make a list pile of those out of stock products at one place, and when they become available, the seller will inform you. Also, to re-engage the customers, many sites tell their customers about the on-going sale on wishlist products.

Online Shopping Sites

There are various online shopping sites in India that  women can consider for building their wardrobes:

Myntra

• Myntra offers original products, 30-days return or exchange policy, secure payment system, and EMI options. 

• It offers a discount on your first purchase after sign-up.

• On Myntra, you get to explore over 5 lakh products of the latest trends from 2500+ brands. 

• The site has numerous categories, such as men’s clothing, women’s clothing, jewelry, footwear, accessories, etc.

• You can filter your search based on popularity, discount, price, colors, and sizes.

• On Myntra, you get massive discounts on products with the integrated coupon codes in your account. It also sends notifications to the customers about the best deals and offers.

• It has a fast and secure check-out process.

• You can look up a detailed description of the product through vibrant images and can check the style notes provided by the fashion editors on both Myntra's app and website.

• Myntra also gives you the provision of taking style suggestions from your friends by sharing the product on WhatsApp, Facebook, Twitter, and Email.

Amazon

• The free online shopping app and website of Amazon assures an excellent shopping experience through a faster load time and a wide range of categories and products.

• You can quickly browse for your desired products by putting the product, category or brand name in the search bar. 

• It provides the rich catalog experience digitally as you can check out the product from multiple angles, with options to zoom. 

• On Amazon, you get personalized recommendations from other customers based on the ratings and shopping trends.

• Amazon provides you a guaranteed 24/7 customer service support, faster product delivery, easy returns, and convenient payment options such as Amazon pay, credit card, cash on delivery or debit card.

AJIO

• AJIO offers you an exclusive collection of national and international fashionable clothing of the latest trends at affordable prices.

• It provides a complete wardrobe solution through AJIO Own, the in-house label which features exclusive clothing for men and women.

• It also supports the artisans and craftsmen through their exclusive Indie collection. 

• The curated capsule collections of Ajio are designed to enhance your style.

• AJIO also has a 30-day hassle-free returns policy for its customers.

Flipkart

• Flipkart gives fantastic offers, deals, and discounts under the "Offer Zone" and "Deals of the Day" categories.

• You can instantly search for any product through the search tab.

• On Flipkart website or app, you can narrow down your search using filters such as price, color, style, pattern, and brand to find the desired product.

• It lets you check ratings and reviews provided by other customers and sellers, based on which you can buy the product of your choice without any hassle.

• With a single tap either on the site or the app, you can easily add your favorite products to your wishlist.

• For fast and secure checkout, you can choose from various payment options such as Buy Now Pay Later (BNPL), cash on delivery, debit card, credit card, net banking, and UPI enabled PhonePe.

• You can track your orders on the Flipkart free online shopping app and website by signing into your account.

• It provides notifications about personalized offers, price drops, order status, exclusive launches, and the upcoming sales to the customers through SMS and Email.

In a Nutshell

Nowadays women customers are the key growth drivers of value-fashion brands, and with the advent of liberalization, nuclear families, and more women entering the workforce, Indian branded fashion industry is being dominated by women buyers. There are two avenues through which Indian women can build their wardrobes - online shopping and offline shopping in fashion stores. However, online shopping is bliss for busy women as they can shop anytime and at any place as per their convenience.