Vijayawada, known as Bezawada in the local language, is located on the banks of Krishna river in the Indian state of Andhra Pradesh. Vijayawada is the 2nd most populous city in the state and it will soon become one of the satellite cities to the new state capital. The city works as a gateway to the rest of the country for the coastal agrarian regions of Andhra Pradesh. It also boasts of a high GDP. Vijayawada is surrounded by River Krishna which contributes to the fertile agricultural soil. Prakasham Barrage is one of the most recognizable and well-known landmarks of the city. The latest administration of the city is carried out by dividing the city into 59 wards. The economy in the city depends on agriculture along with other modern industries such as textile, automobile, hardware, consumer goods and other SMEs. There are a few large industrial estates located in and around the city which are known for heavy industries and the small-scale manufacture of auto components. Vijayawada is a major hub for education. There are many government-run and private academic institutions in the city like the SRR & CVR Government College, Andhra Loyola College, V R Siddhartha Engineering College, School of Planning and Architecture.
The bank was named Vijaya Bank since it was found on the auspicious occasion of Vijayadashami Day. On 23 October 1931, it was founded by a group of farmers under the leadership of A. B. Shetty, in Mangaluru, Dakshina Kannada District of Karnataka State. The Bank has been actively working with the agenda of financial inclusion. The bank has been started with the objective of economic empowerment and providing banking services to the rural masses. The bank has provided sanitation facilities to 56 government schools mostly in rural areas. The bank has established 32 rural health centers where patients are provided with primary health care and medicine free of cost. A unique programme has also been devised to adopt girl children. The bank introduced the policy of Girl Child Adoption in 2011 under which the bank takes girl children from SC/ ST/ OBC/ economically weaker sections / backward areas/ needy families from the age of 5 years onwards to promote girl child education, mostly from rural and backward areas. The bank has adopted 1163 girl children all over the country.V-Gyan Sagar is a unique initiative taken by Vijaya Bank to impart financial literacy to the public. It is an Android-based mobile application that enables its subscribers to receive regular updates on banking and economic news. It explains banking terminologies.