Uluberia is located within the territorial boundaries of the Howrah district in the state of West Bengal. It functions as the headquarter of the Uluberia subdivision. A part of Uluberia is covered by Kolkata Metropolitan Development Authority. Uluberia is an industrial city situated on the bank of River Hooghly. The Rupnaayan and the Damodar rivers flow near this city, thus giving it a rich alluvial soil that supports the cultivation of paddy and various other vegetables. There are around 2 lakh residents in Uluberia who communicate in the Bengali language. In 2006, the Salim Group had invested $250 million in a motorcycle factory. There are many industrial units in Uluberia that manufacture electrical goods. The city is well connected to all the neighboring areas via road and railway. The city has been divided into several community development blocks in order to ensure able administration and organized development.
The bank was named Vijaya Bank since it was found on the auspicious occasion of Vijayadashami Day. On 23 October 1931, it was founded by a group of farmers under the leadership of A. B. Shetty, in Mangaluru, Dakshina Kannada District of Karnataka State. The Bank has been actively working with the agenda of financial inclusion. The bank has been started with the objective of economic empowerment and providing banking services to the rural masses. The bank has provided sanitation facilities to 56 government schools mostly in rural areas. The bank has established 32 rural health centers where patients are provided with primary health care and medicine free of cost. A unique programme has also been devised to adopt girl children. The bank introduced the policy of Girl Child Adoption in 2011 under which the bank takes girl children from SC/ ST/ OBC/ economically weaker sections / backward areas/ needy families from the age of 5 years onwards to promote girl child education, mostly from rural and backward areas. The bank has adopted 1163 girl children all over the country.V-Gyan Sagar is a unique initiative taken by Vijaya Bank to impart financial literacy to the public. It is an Android-based mobile application that enables its subscribers to receive regular updates on banking and economic news. It explains banking terminologies.