Udupi city is the administrative headquarter of the Udupi District of Karnataka. Udupi is a prime tourist attraction in Karnataka. It is known for the famous Krishna Temple and the delectable Udupi cuisine which is famous all over South India. Udipi is often referred to as Lord Parashurama Kshetra and it is famous for Kanakana Kindi. It is an important center of pilgrimage and is known as Rajata Peetha and Shivalli. It is also known as the temple city. Udupi has more than 1.5 lakh residents who mostly speak in the Tulu language. The other languages spoken in the area are Konkani, Kannada, Hindi and English. Muslims living in Udupi speak in Urdu, Nawayathi and Beary. Udupi is slowly developing into a major town in Karnataka. Udupis economy is largely dependent on agriculture and fishing. The city has quite a few small-scale industries such as cashew industry and milk cooperatives. Udupi is of-late making its mark in the real estate industry as well. Udupi also has a local handloom sari industry, made of pure cotton. These lightweight sarees have art silk design and small motifs of art silk dotting. Manipal is a suburb of Udupi and hosts a number of famous educational institutions.
The bank was named Vijaya Bank since it was found on the auspicious occasion of Vijayadashami Day. On 23 October 1931, it was founded by a group of farmers under the leadership of A. B. Shetty, in Mangaluru, Dakshina Kannada District of Karnataka State. The Bank has been actively working with the agenda of financial inclusion. The bank has been started with the objective of economic empowerment and providing banking services to the rural masses. The bank has provided sanitation facilities to 56 government schools mostly in rural areas. The bank has established 32 rural health centers where patients are provided with primary health care and medicine free of cost. A unique programme has also been devised to adopt girl children. The bank introduced the policy of Girl Child Adoption in 2011 under which the bank takes girl children from SC/ ST/ OBC/ economically weaker sections / backward areas/ needy families from the age of 5 years onwards to promote girl child education, mostly from rural and backward areas. The bank has adopted 1163 girl children all over the country.V-Gyan Sagar is a unique initiative taken by Vijaya Bank to impart financial literacy to the public. It is an Android-based mobile application that enables its subscribers to receive regular updates on banking and economic news. It explains banking terminologies.