The city of Tirunelveli, a major city in the South Indian state of Tamil Nadu, is also known by the name Nellai. it was known as Tinnevelly during the British era. It is an ancient city which is about 2000 years old and it is a town of ancient tradition and culture. River Thamirabarani flows through this city. It is an educational hub with many schools and colleges such as Anna University Regional Campus, Tirunelveli Medical College, Tirunelveli Law College, the Tirunelveli Veterinary College and Research Institution, etc. Tirunelveli has around a million residents employed in the service-sectors pertaining to administration, agro-machinery, agricultural trading, tourism, banking, information technology and educational services. The city has beedi and cement factories, workshops for steel-based products, tobacco companies, mills for cotton textiles, spinning and weaving units, etc. There are several small-scale industries like tanneries and brick kilns. Agriculture, as well as the handloom industry, also contribute to the economic growth of the city. The city is very well-connected to the rest of the state and the country via road and railways. There are a number of historical monuments at Tirunelveli - the Swami Nellaiappar Temple being the most famous one.
The bank was named Vijaya Bank since it was found on the auspicious occasion of Vijayadashami Day. On 23 October 1931, it was founded by a group of farmers under the leadership of A. B. Shetty, in Mangaluru, Dakshina Kannada District of Karnataka State. The Bank has been actively working with the agenda of financial inclusion. The bank has been started with the objective of economic empowerment and providing banking services to the rural masses. The bank has provided sanitation facilities to 56 government schools mostly in rural areas. The bank has established 32 rural health centers where patients are provided with primary health care and medicine free of cost. A unique programme has also been devised to adopt girl children. The bank introduced the policy of Girl Child Adoption in 2011 under which the bank takes girl children from SC/ ST/ OBC/ economically weaker sections / backward areas/ needy families from the age of 5 years onwards to promote girl child education, mostly from rural and backward areas. The bank has adopted 1163 girl children all over the country.V-Gyan Sagar is a unique initiative taken by Vijaya Bank to impart financial literacy to the public. It is an Android-based mobile application that enables its subscribers to receive regular updates on banking and economic news. It explains banking terminologies.