The city of Thrissur in the Indian state of Kerala was originally known as Thiru Siva Peroor. It is more commonly known by its anglicised name Trichur. It is the fifth largest city in Kerala as well as the third largest urban agglomeration in the state. The city functions as the headquarter of the Thrissur District. The city of Thrissur has developed around a 65-acre hillock known as the Thekkinkadu Maidan which houses the famous Vadakkumnathan temple. Thrissur used to be the capital of the Kingdom of Cochin in olden days. Thrissur is known for its cultural, spiritual and religious leanings throughout history and hence often referred to as the Cultural Capital of Kerala. Thrissur a major financial and commercial hub of the state, dotted with thriving Malayali entrepreneurs. The city is known for its financial capabilities which predominantly fuels the economy. Thrissur has the headquarters and offices of almost all the banks registered under RBI, thus earning it the nickname of the "Banking town." Thrissur is also gradually emerging as the largest center for Ayurvedic drug manufacturing industry with more than 150 manufacturing units within the city. Modern retailing has also become a big business and revenue earner in Thrissur. Jewelry and textile retailing occupy a major part of Thrissurs retailing business. Famous jewelry groups like Kalyan Group, Joyalukkas, Jos Alukka & Sons, etc. have their bases in the city and provide employment opportunities to a lot of residents.
The bank was named Vijaya Bank since it was found on the auspicious occasion of Vijayadashami Day. On 23 October 1931, it was founded by a group of farmers under the leadership of A. B. Shetty, in Mangaluru, Dakshina Kannada District of Karnataka State. The Bank has been actively working with the agenda of financial inclusion. The bank has been started with the objective of economic empowerment and providing banking services to the rural masses. The bank has provided sanitation facilities to 56 government schools mostly in rural areas. The bank has established 32 rural health centers where patients are provided with primary health care and medicine free of cost. A unique programme has also been devised to adopt girl children. The bank introduced the policy of Girl Child Adoption in 2011 under which the bank takes girl children from SC/ ST/ OBC/ economically weaker sections / backward areas/ needy families from the age of 5 years onwards to promote girl child education, mostly from rural and backward areas. The bank has adopted 1163 girl children all over the country.V-Gyan Sagar is a unique initiative taken by Vijaya Bank to impart financial literacy to the public. It is an Android-based mobile application that enables its subscribers to receive regular updates on banking and economic news. It explains banking terminologies.