serampore is a famous historical town in the Indian state of West Bengal. While Serampore is the British spelling, the name of this town is spelled in different ways such as Srirampur, Shreerampore, Shrirampur, etc. The town is located in the Hooghly district and it functions as the headquarter of the Srirampore subdivision. The town is covered by the Kolkata Metropolitan Development Authority. Serampore is a pre-colonial town, situated on the west bank of River Hooghly. It was under the Danish rule from 1755 to 1845 and was known as Frederiknagore during the Danish dominance. This old city has stood the test of time and witnessed many social changes such as the rise and fall of feudalism, the advent of the Danes, the Bengal Renaissance during the British governance and subsequent industrial development in the post-independent era. Serampore has now become a satellite town of Kolkata and is undergoing rapid urbanization. There are many pristine educational institutions at Serampore - the Serampore College, Government College of Engineering and Textile Technology, Chatra Nandalal Institution are a few to name. The Mahesh area in Serampore is well-known for its yearly "Rath-Yatra" (Chariot ceremony in honor of God Jagannath) when thousands of devotees from all over the state flock to this town to witness the grand ceremony. The city of Serampore is very well connected to the rest of the state via railway and road.
The bank was named Vijaya Bank since it was found on the auspicious occasion of Vijayadashami Day. On 23 October 1931, it was founded by a group of farmers under the leadership of A. B. Shetty, in Mangaluru, Dakshina Kannada District of Karnataka State. The Bank has been actively working with the agenda of financial inclusion. The bank has been started with the objective of economic empowerment and providing banking services to the rural masses. The bank has provided sanitation facilities to 56 government schools mostly in rural areas. The bank has established 32 rural health centers where patients are provided with primary health care and medicine free of cost. A unique programme has also been devised to adopt girl children. The bank introduced the policy of Girl Child Adoption in 2011 under which the bank takes girl children from SC/ ST/ OBC/ economically weaker sections / backward areas/ needy families from the age of 5 years onwards to promote girl child education, mostly from rural and backward areas. The bank has adopted 1163 girl children all over the country.V-Gyan Sagar is a unique initiative taken by Vijaya Bank to impart financial literacy to the public. It is an Android-based mobile application that enables its subscribers to receive regular updates on banking and economic news. It explains banking terminologies.