The thriving city of Rajahmundry lies on the banks of the Godavari in the southern Indian state of Andhra Pradesh. Popularly known as ?The Cultural Capital of Andhra Pradesh,? the city serves as the administrative headquarters of the East Godavari district. Rajahmundry is a city of antiquity. It is one of the most important cities in the history of the state. Its roots can be traced back to 1100 AD. The city is reputed for shaping up the Telugu language as well as for its dynamic role in the Indian independence movement. Rajahmundry is the sixth largest in the state. Its modern civic administration is conducted through the organized division of the city into 93 wards. The cloth and bullion businesses mainly fuel the economy of the city. Rajahmundry acts as a business hub for east and west Godavari districts. The rich and fertile basin of the Godavari also contributes to agriculture. Paddy is the major crop cultivated. The city hosts a few notable educational institutions such as Adikavi Nannaya University, Telugu University, Godavari Institute of Engineering and Technology, GSKM Law College, G.M.R. Polytechnic College etc. The historic city is a hub for Telugu culture with plenty of tourist attractions such as the Godavari Rail Bridge, Sri Sri Radha Gopinath Temple, ISKCON, the Markandeya Temple, Sri Veerabhadra Swamy Temple, the Rallabandi Subbarao Government Museum, etc.
The bank was named Vijaya Bank since it was found on the auspicious occasion of Vijayadashami Day. On 23 October 1931, it was founded by a group of farmers under the leadership of A. B. Shetty, in Mangaluru, Dakshina Kannada District of Karnataka State. The Bank has been actively working with the agenda of financial inclusion. The bank has been started with the objective of economic empowerment and providing banking services to the rural masses. The bank has provided sanitation facilities to 56 government schools mostly in rural areas. The bank has established 32 rural health centers where patients are provided with primary health care and medicine free of cost. A unique programme has also been devised to adopt girl children. The bank introduced the policy of Girl Child Adoption in 2011 under which the bank takes girl children from SC/ ST/ OBC/ economically weaker sections / backward areas/ needy families from the age of 5 years onwards to promote girl child education, mostly from rural and backward areas. The bank has adopted 1163 girl children all over the country.V-Gyan Sagar is a unique initiative taken by Vijaya Bank to impart financial literacy to the public. It is an Android-based mobile application that enables its subscribers to receive regular updates on banking and economic news. It explains banking terminologies.