Proddutur is located in the Kadapa district of Andhra Pradesh, on the banks of the Penna River. Proddutur is the states smallest municipal body by area but houses more than 2 lakh residents. The economy of Proddutur is mainly dependent upon the gold and cotton businesses. Book manufacturing and financing also contribute to the citys economy. Proddutur is well connected to all the nearby areas through road and railway. Notable places in and around Proddutur are Sri Vasavi Kanyaka Parameshwari Aalayam, known for its grand celebrations of Dussehra festival; Mukthi Rameshwaram is a Hindu temple devoted to Lord Shiva; the Biggest Ayyappa temple in Kadapa district known as Ayyappa Swamy temple; and Rajeev Gandhi National Park which is an ecological park developed by the State Government.
The bank was named Vijaya Bank since it was found on the auspicious occasion of Vijayadashami Day. On 23 October 1931, it was founded by a group of farmers under the leadership of A. B. Shetty, in Mangaluru, Dakshina Kannada District of Karnataka State. The Bank has been actively working with the agenda of financial inclusion. The bank has been started with the objective of economic empowerment and providing banking services to the rural masses. The bank has provided sanitation facilities to 56 government schools mostly in rural areas. The bank has established 32 rural health centers where patients are provided with primary health care and medicine free of cost. A unique programme has also been devised to adopt girl children. The bank introduced the policy of Girl Child Adoption in 2011 under which the bank takes girl children from SC/ ST/ OBC/ economically weaker sections / backward areas/ needy families from the age of 5 years onwards to promote girl child education, mostly from rural and backward areas. The bank has adopted 1163 girl children all over the country.V-Gyan Sagar is a unique initiative taken by Vijaya Bank to impart financial literacy to the public. It is an Android-based mobile application that enables its subscribers to receive regular updates on banking and economic news. It explains banking terminologies.