Nellore, situated in the southern Indian state of Andhra Pradesh, is also known as Vikrama Simhapuri. Various dynasties like the Mauryas, Ashoka the Great, the Vijayanagara Empire, the Cholas, the Pallavas and other empires had ruled over this area for years. The modern administration of the city is carried out by an elected representative for each of its 56 wards. The city functions as the headquarters of Nellore District. The fertile banks of River Penna support the cultivation of paddy at Nellore. The economy or trade in Nellore mainly depends upon agricultural produce along with other modern industries such as hardware, textile, automobile, consumer goods and other SMEs. There are a few of large industrial estates in and around the city that houses units of Nippo batteries and Apache leather shoes. Shrimp culturing is quite famous at Nellore, owing to its proximity to the sea. Nellore has many educational institutions and universities and many other schools and colleges. Some of the well-known tourist attractions in and around Nellore include the Barashaheed Dargah, the Venkatagiri Fort, the Tikkana Park, the Udayagiri Fort, the Nellapattu Bird Sanctuary, the Nellore Ranganatha Temple, etc.
The bank was named Vijaya Bank since it was found on the auspicious occasion of Vijayadashami Day. On 23 October 1931, it was founded by a group of farmers under the leadership of A. B. Shetty, in Mangaluru, Dakshina Kannada District of Karnataka State. The Bank has been actively working with the agenda of financial inclusion. The bank has been started with the objective of economic empowerment and providing banking services to the rural masses. The bank has provided sanitation facilities to 56 government schools mostly in rural areas. The bank has established 32 rural health centers where patients are provided with primary health care and medicine free of cost. A unique programme has also been devised to adopt girl children. The bank introduced the policy of Girl Child Adoption in 2011 under which the bank takes girl children from SC/ ST/ OBC/ economically weaker sections / backward areas/ needy families from the age of 5 years onwards to promote girl child education, mostly from rural and backward areas. The bank has adopted 1163 girl children all over the country.V-Gyan Sagar is a unique initiative taken by Vijaya Bank to impart financial literacy to the public. It is an Android-based mobile application that enables its subscribers to receive regular updates on banking and economic news. It explains banking terminologies.