Muzaffarpur is a sub-metropolitan city in the Indian state of Bihar. The fourth most populous city in the state, Muzaffarpur is located in the eponymous district of the Tirhut region in Bihar. The city is famous for its litchis and is often referred to as the Lychee Kingdom. The litchis are known for their excellent taste, aroma and quality and are cultivated in two varieties known as Shahi and China. The city lies near the Burhi Gandak River that flows from the Someshwar Hills. The area experiences a humid subtropical climate. The economy of this area is fuelled by the litchi cultivation. Otherwise, Muzaffarpur is one of the economically backward districts in the country, and the Backward Regions Grant Fund Programme supports the city with funds. The city, which hosts around 4 lakh residents, is well connected to the neighboring areas by railway and road.
The bank was named Vijaya Bank since it was found on the auspicious occasion of Vijayadashami Day. On 23 October 1931, it was founded by a group of farmers under the leadership of A. B. Shetty, in Mangaluru, Dakshina Kannada District of Karnataka State. The Bank has been actively working with the agenda of financial inclusion. The bank has been started with the objective of economic empowerment and providing banking services to the rural masses. The bank has provided sanitation facilities to 56 government schools mostly in rural areas. The bank has established 32 rural health centers where patients are provided with primary health care and medicine free of cost. A unique programme has also been devised to adopt girl children. The bank introduced the policy of Girl Child Adoption in 2011 under which the bank takes girl children from SC/ ST/ OBC/ economically weaker sections / backward areas/ needy families from the age of 5 years onwards to promote girl child education, mostly from rural and backward areas. The bank has adopted 1163 girl children all over the country.V-Gyan Sagar is a unique initiative taken by Vijaya Bank to impart financial literacy to the public. It is an Android-based mobile application that enables its subscribers to receive regular updates on banking and economic news. It explains banking terminologies.