Mathura is a pious city in the Indian state of Uttar Pradesh which has been selected as one of the heritage cities for Indian Governments Heritage City Development and Augmentation Yojana scheme. Mathura is considered to be a holy city as it was the birthplace of Lord Krishna. It is one of the seven cities included in the sapta Puri, where, according to the beliefs of Hinduism, Moksha or salvation can be attained. The city with 4 lakh residents now used to be a thriving hub of trade and commerce earlier for its strategic location at the junction of important caravan routes. The twin-city of Mathura and Vrindavan hold great historic and religious importance. Being the birthplace and hometown of Lord Krishna, this city is dotted with innumerable temples and thus attract a lot of Hindu devotees from all over the country. Tourism drives the economy of this city, closely followed by the Mathura Refinery, an oil refinery of Indian Oil Corporation. The city boasts of its aesthetic culture and traditions. sanjhee is the colorful art of decorating the ground with flowers. The city is known for its traditional folk-songs that express the love of Lord Krishna and Radha. The Raaslilas of Mathura are an integral part of Indian Folklore.
The bank was named Vijaya Bank since it was found on the auspicious occasion of Vijayadashami Day. On 23 October 1931, it was founded by a group of farmers under the leadership of A. B. Shetty, in Mangaluru, Dakshina Kannada District of Karnataka State. The Bank has been actively working with the agenda of financial inclusion. The bank has been started with the objective of economic empowerment and providing banking services to the rural masses. The bank has provided sanitation facilities to 56 government schools mostly in rural areas. The bank has established 32 rural health centers where patients are provided with primary health care and medicine free of cost. A unique programme has also been devised to adopt girl children. The bank introduced the policy of Girl Child Adoption in 2011 under which the bank takes girl children from SC/ ST/ OBC/ economically weaker sections / backward areas/ needy families from the age of 5 years onwards to promote girl child education, mostly from rural and backward areas. The bank has adopted 1163 girl children all over the country.V-Gyan Sagar is a unique initiative taken by Vijaya Bank to impart financial literacy to the public. It is an Android-based mobile application that enables its subscribers to receive regular updates on banking and economic news. It explains banking terminologies.