Being the third largest city in Tamil Nadu, Madurai is located on the banks of River Vaigai. It is known for its vibrant and rich cultural heritage. It is a seat of education for the Tamil language and famous for its aesthetic art and literature. Madurai has been held in high esteem by many scholars and it is referred to as the "City of Temples and Poets." The history of Madurai dates back to 3rd century BCE, with proof of its vintage through archaeological surveys. The famous Meenakshi Amman Temple in Madurai draws many devotees and tourists to the city throughout the year. Tourists from all over the country, especially its southern state, visit Madurai to explore its many temples as well as popular tourist spots like the Thirumalai Nayak Palace, Gandhi Memorial Museum, Rajaji Children?s Park, etc. The modern city of Madurai is divided into 100 wards, each of which is administered by an elected member. The city has a large farming community involved in the cultivation of crops like paddy, jasmine, rubber, etc. These drive the economy and trade in the city apart from a few modern industries such as the manufacture of tires, auto components, granite, textile and chemicals. Madurai serves as the base for a few popular two-wheeler manufacturers in India. Many software companies have recently opened their offices in the city and Madurai has been promoted to a Tier-II city. With pristine universities and colleges like the Madurai Kamaraj University, Madura College, Thiagarajar College, American College, Madurai Law College etc. the city is regarded as an academic center for the state of Tamil Nadu.
The bank was named Vijaya Bank since it was found on the auspicious occasion of Vijayadashami Day. On 23 October 1931, it was founded by a group of farmers under the leadership of A. B. Shetty, in Mangaluru, Dakshina Kannada District of Karnataka State. The Bank has been actively working with the agenda of financial inclusion. The bank has been started with the objective of economic empowerment and providing banking services to the rural masses. The bank has provided sanitation facilities to 56 government schools mostly in rural areas. The bank has established 32 rural health centers where patients are provided with primary health care and medicine free of cost. A unique programme has also been devised to adopt girl children. The bank introduced the policy of Girl Child Adoption in 2011 under which the bank takes girl children from SC/ ST/ OBC/ economically weaker sections / backward areas/ needy families from the age of 5 years onwards to promote girl child education, mostly from rural and backward areas. The bank has adopted 1163 girl children all over the country.V-Gyan Sagar is a unique initiative taken by Vijaya Bank to impart financial literacy to the public. It is an Android-based mobile application that enables its subscribers to receive regular updates on banking and economic news. It explains banking terminologies.