Kollam, formerly known as Desinganadu, is an old seaport and a thriving city in the Indian state of Kerala. It is a port city along the Laccadive Sea coast. Mar Sabor, an East Syriac bishop, had founded the Kollam Port. The city is situated on the banks of the Ashtamudi Lake. In ancient times, Kollam had a strong commercial relationship with the Chinese. Kollam city ranks 5th in the country and 3rd in Kerala in terms of per capita income and economic performance. The port city has an excellent export background. Fishing and dairy farming largely contribute to the citys economy. The government is about to establish a fishing harbor in the vicinity of the city in order to increase the fish production. Fisheries, hatcheries, turkey and poultry farms are also plentiful in the city. The city also has a rich mineral base. The sands on the beaches and the entire area has a good amount of heavy minerals such as Ilmenite, Monosite, Rutile and Zircon, which can be used for industrial purposes. There are limestone deposits and bauxite in and around the city. Kollam is often called the "Cashew Capital of the World", as the city is noted for its traditional cashew business. This city is a microcosm of Kerala and its residents are from various religious, ethnic and linguistic groups.
The bank was named Vijaya Bank since it was found on the auspicious occasion of Vijayadashami Day. On 23 October 1931, it was founded by a group of farmers under the leadership of A. B. Shetty, in Mangaluru, Dakshina Kannada District of Karnataka State. The Bank has been actively working with the agenda of financial inclusion. The bank has been started with the objective of economic empowerment and providing banking services to the rural masses. The bank has provided sanitation facilities to 56 government schools mostly in rural areas. The bank has established 32 rural health centers where patients are provided with primary health care and medicine free of cost. A unique programme has also been devised to adopt girl children. The bank introduced the policy of Girl Child Adoption in 2011 under which the bank takes girl children from SC/ ST/ OBC/ economically weaker sections / backward areas/ needy families from the age of 5 years onwards to promote girl child education, mostly from rural and backward areas. The bank has adopted 1163 girl children all over the country.V-Gyan Sagar is a unique initiative taken by Vijaya Bank to impart financial literacy to the public. It is an Android-based mobile application that enables its subscribers to receive regular updates on banking and economic news. It explains banking terminologies.