Jodhpur, the second metropolitan in the state of Rajasthan, is popularly known as the "Sun City" for its bright weather. It is situated in the North-western edge of the country near the Thar Desert. It is a very popular tourist destination in India with myriad palaces, forts and temples. Jodhpur city is the administrative headquarters of Jodhpur District. According to Hindu epic Mahabharata, the city was the heart of the kingdom of Marwar. The Ahirs were the original inhabitants of Jodhpur. Later the Rajputs settled in this region after the intermittent dominance of the Marathas and the British. The current administration of the city takes place under its 65 wards under the Jodhpur Nagar Nigam which is headed by a mayor. Tourism is the main source of the economy as it fuels the handicraft industry as well as local businesses. Bajra (pearl millet), Rabi, wheat, pulses and a variety of spices like jeera, dhania and red chilies are the major crops grown in Jodhpur. The city is a major hub of many educational institutions like Indian Institute of Technology Jodhpur (IITJ), AIIMS Jodhpur, NIFT Jodhpur, National Law University Jodhpur, All India Institute of Medical Sciences Jodhpur. The places which attract tourist are Mehrangarh Fort, Jaswant Thada, Umaid Bhawan Palace Museum, clock towers among others.
The bank was named Vijaya Bank since it was found on the auspicious occasion of Vijayadashami Day. On 23 October 1931, it was founded by a group of farmers under the leadership of A. B. Shetty, in Mangaluru, Dakshina Kannada District of Karnataka State. The Bank has been actively working with the agenda of financial inclusion. The bank has been started with the objective of economic empowerment and providing banking services to the rural masses. The bank has provided sanitation facilities to 56 government schools mostly in rural areas. The bank has established 32 rural health centers where patients are provided with primary health care and medicine free of cost. A unique programme has also been devised to adopt girl children. The bank introduced the policy of Girl Child Adoption in 2011 under which the bank takes girl children from SC/ ST/ OBC/ economically weaker sections / backward areas/ needy families from the age of 5 years onwards to promote girl child education, mostly from rural and backward areas. The bank has adopted 1163 girl children all over the country.V-Gyan Sagar is a unique initiative taken by Vijaya Bank to impart financial literacy to the public. It is an Android-based mobile application that enables its subscribers to receive regular updates on banking and economic news. It explains banking terminologies.