Jalandhar was known by the name Jullundur during the British era. This Indian city is situated in the north-western state of Punjab. It is considered to be one of the oldest cities in the country. It is the administrative headquarters of the Jalandhar district which is divided into 63 wards represented by the elected members called counselors. The city has a rich history in folklore. According to the Hindu epic Ramayana, Jalandhar was the capital of King Lav, the son of Lord Rama and was apparently named after a demon called "Jalandar". The main economic support of the city is derived from agriculture. The most grown crop is wheat followed by other crops such as rice, cotton, pearl millet, maize, sugarcane, barley and different fruits. Jalandhar is home to many government-run and private educational institutions. Prestigious institutions like the National Institute of Technology, Jalandhar, DAV University, Lovely Professional University, Sant Baba Bhag Singh University, Khalsa College etc. have been opened in Jalandhar. The city is also known for places of tourist attractions such as Devi Talab Mandir, Shiv Mandir, Shiv Bari Mandir, Imam Nasir Mausoleum and Jamma Masjid, Gurudwara Kakipind Rama Mandir, etc.
The bank was named Vijaya Bank since it was found on the auspicious occasion of Vijayadashami Day. On 23 October 1931, it was founded by a group of farmers under the leadership of A. B. Shetty, in Mangaluru, Dakshina Kannada District of Karnataka State. The Bank has been actively working with the agenda of financial inclusion. The bank has been started with the objective of economic empowerment and providing banking services to the rural masses. The bank has provided sanitation facilities to 56 government schools mostly in rural areas. The bank has established 32 rural health centers where patients are provided with primary health care and medicine free of cost. A unique programme has also been devised to adopt girl children. The bank introduced the policy of Girl Child Adoption in 2011 under which the bank takes girl children from SC/ ST/ OBC/ economically weaker sections / backward areas/ needy families from the age of 5 years onwards to promote girl child education, mostly from rural and backward areas. The bank has adopted 1163 girl children all over the country.V-Gyan Sagar is a unique initiative taken by Vijaya Bank to impart financial literacy to the public. It is an Android-based mobile application that enables its subscribers to receive regular updates on banking and economic news. It explains banking terminologies.