Gudivada is situated in the Krishna district of Andhra Pradesh. The city functions as the headquarter of the Gudivada revenue division and the Gudivada Mandal. Gudivada is a part of the Andhra Pradesh Capital Region, located in the Coastal Andhra region of the state. Gudivada has a population of more than 1 lakh residents who commonly use the Telugu language. Gudivada has derived its name from the words Gudi which means Temple and Vada which means settlement or town in Telugu. As per some inscriptions, the town has been inhabited since the 3rd Century or 2nd Century BCE, since the time of the Sathavahanas. Archaeological excavations conducted at Gudivada found an ancient Buddhist stupa mound and several Jain relics. Hence, Gudivada is a religiously diversified town with numerous Hindu Temples and important Jain Tirth as well. The city is divided into 36 election wards for effective governance. There are six temples at Gudivada under the management of the Endowments Department - Sri Gowri Sankara Swamy Temple, Sri Bhimeswara Swamy Temple, Sri Veeranjaneya Swamy Temple, Sri Venugopala Swamy Temple, Sri Venkateswara Swamy Temple and Sri Vigneswara Swamy Temple. There are many government-run as well as private educational institutions in Gudivada. This town has a good network of roads and railway which connect it to all nearby areas.
The bank was named Vijaya Bank since it was found on the auspicious occasion of Vijayadashami Day. On 23 October 1931, it was founded by a group of farmers under the leadership of A. B. Shetty, in Mangaluru, Dakshina Kannada District of Karnataka State. The Bank has been actively working with the agenda of financial inclusion. The bank has been started with the objective of economic empowerment and providing banking services to the rural masses. The bank has provided sanitation facilities to 56 government schools mostly in rural areas. The bank has established 32 rural health centers where patients are provided with primary health care and medicine free of cost. A unique programme has also been devised to adopt girl children. The bank introduced the policy of Girl Child Adoption in 2011 under which the bank takes girl children from SC/ ST/ OBC/ economically weaker sections / backward areas/ needy families from the age of 5 years onwards to promote girl child education, mostly from rural and backward areas. The bank has adopted 1163 girl children all over the country.V-Gyan Sagar is a unique initiative taken by Vijaya Bank to impart financial literacy to the public. It is an Android-based mobile application that enables its subscribers to receive regular updates on banking and economic news. It explains banking terminologies.