Bettiah is a city in the West Champaran district of Bihar. The administrative headquarter of the district, Bettiah is situated in the Tirhut Division of the state. The city is quite close to the Indo-Nepal border. Agar Sen of the Jaitharia clan acquired a large territory in Champaran during the reign of Emperor Jehangir. Emperor Shah Jahan made him the Raja of the area. His son Raja Guj Singh built the palace of the family at Bettiah. The palace suffered utter negligence at the hands of the authority and at present, it has become the local marketplace of Bettiah. The area passed over to the East India Company in 1765. The area is known for its music called the Bettiah Gharana which is one of the oldest styles of vocal music.
The bank was named Vijaya Bank since it was found on the auspicious occasion of Vijayadashami Day. On 23 October 1931, it was founded by a group of farmers under the leadership of A. B. Shetty, in Mangaluru, Dakshina Kannada District of Karnataka State. The Bank has been actively working with the agenda of financial inclusion. The bank has been started with the objective of economic empowerment and providing banking services to the rural masses. The bank has provided sanitation facilities to 56 government schools mostly in rural areas. The bank has established 32 rural health centers where patients are provided with primary health care and medicine free of cost. A unique programme has also been devised to adopt girl children. The bank introduced the policy of Girl Child Adoption in 2011 under which the bank takes girl children from SC/ ST/ OBC/ economically weaker sections / backward areas/ needy families from the age of 5 years onwards to promote girl child education, mostly from rural and backward areas. The bank has adopted 1163 girl children all over the country.V-Gyan Sagar is a unique initiative taken by Vijaya Bank to impart financial literacy to the public. It is an Android-based mobile application that enables its subscribers to receive regular updates on banking and economic news. It explains banking terminologies.