Anand is the administrative center of the eponymous district in the Indian state of Gujarat. It is situated in the Charotar region which consists of the Anand and Kheda Districts. This city is popularly known as the Milk Capital of India as it was the seat of the milk revolution started by Verghese Kurien who established the first plant of AMUL at Anand in 1946. The Head Office of Gujarat Cooperative Milk Marketing Federation Ltd is located in Anand. There are many other reputed organizations based in this area such as NDDB of India, Vidya Dairy, the Institute of Rural Management Anand and the Anand Agricultural University. Vallabh Vidhyanagar, an educational suburb of Anand, is home to thousands of students from all over India. The vibrant economy of the Anand ranges from farming to large-scale industries. Major crops that are grown in the area are tobacco and banana. Dairy farming is the leading source of economy in Anand. Vitthal Udhyog Nagar, a huge industrial belt located on the outskirts of Anand, has many famous industries such as Elecon Engineering, Vulcan Industrial Engineering Co. Ltd, The Charotar Iron Factory, Milcent and Atlanta Electrics and Warm Steam, etc. Three thriving vegetable markets have developed in this city. Anand houses around 3 lakh residents who speak mainly in Gujarati and also in Hindi.
The bank was named Vijaya Bank since it was found on the auspicious occasion of Vijayadashami Day. On 23 October 1931, it was founded by a group of farmers under the leadership of A. B. Shetty, in Mangaluru, Dakshina Kannada District of Karnataka State. The Bank has been actively working with the agenda of financial inclusion. The bank has been started with the objective of economic empowerment and providing banking services to the rural masses. The bank has provided sanitation facilities to 56 government schools mostly in rural areas. The bank has established 32 rural health centers where patients are provided with primary health care and medicine free of cost. A unique programme has also been devised to adopt girl children. The bank introduced the policy of Girl Child Adoption in 2011 under which the bank takes girl children from SC/ ST/ OBC/ economically weaker sections / backward areas/ needy families from the age of 5 years onwards to promote girl child education, mostly from rural and backward areas. The bank has adopted 1163 girl children all over the country.V-Gyan Sagar is a unique initiative taken by Vijaya Bank to impart financial literacy to the public. It is an Android-based mobile application that enables its subscribers to receive regular updates on banking and economic news. It explains banking terminologies.