Amroha is located in the north-western region of the Indian state of Uttar Pradesh. The city has developed near the banks of the Sot River. It functions as the administrative headquarters of the Amroha district. The name of the city emerged from the Sanskrit word Amr which refers to Mango and Vanam which means forest. True to its name, Amroha is famed for its production of mangoes. The city houses industries such as cotton & textiles. There are many small-scale production units of cotton cloth, pottery, hand-loom weaving, carpet manufacturing, wood handicrafts, sugar milling and manufacturing of dholak. Amroha is well connected to the rest of the country through Railways and Road. It has 2 lakh residents who speak in Hindi and Urdu.
The bank was named Vijaya Bank since it was found on the auspicious occasion of Vijayadashami Day. On 23 October 1931, it was founded by a group of farmers under the leadership of A. B. Shetty, in Mangaluru, Dakshina Kannada District of Karnataka State. The Bank has been actively working with the agenda of financial inclusion. The bank has been started with the objective of economic empowerment and providing banking services to the rural masses. The bank has provided sanitation facilities to 56 government schools mostly in rural areas. The bank has established 32 rural health centers where patients are provided with primary health care and medicine free of cost. A unique programme has also been devised to adopt girl children. The bank introduced the policy of Girl Child Adoption in 2011 under which the bank takes girl children from SC/ ST/ OBC/ economically weaker sections / backward areas/ needy families from the age of 5 years onwards to promote girl child education, mostly from rural and backward areas. The bank has adopted 1163 girl children all over the country.V-Gyan Sagar is a unique initiative taken by Vijaya Bank to impart financial literacy to the public. It is an Android-based mobile application that enables its subscribers to receive regular updates on banking and economic news. It explains banking terminologies.