Alappuzha, popularly known as Alleppey, located in Kerala, functions as the administrative headquarters of the Alappuzha District. This city and a municipality in Kerala has an urban population of nearly two lakh people, having highest literacy rate in the state. The Centre for Science and Environment rated Alleppey as the cleanest town in India in 2016, followed by Mysuru and Panaji. This city is the oldest planned city in this area. The lighthouse on the coast of Alappuzha is the first of its kind on the Laccadive Sea coast. The town of Alappuzha is known for its picturesque canals, backwaters, beaches, and lagoons. Lord Curzon had described this city as the "Venice of the East." Malayalam is the most commonly used language in Alappuzha. Alleppey is a place of great tourist attraction in India. The Backwaters of Alleppey are the most popular tourist destination in Kerala. The cruise and houseboats in these backwaters are highly popular. Other attractions in the area are Alappuzha Beach, Pathiramanal, Ambalappuzha Sri Krishna Temple, Arthunkal, Mannarasala Temple, St. Andrews Basilica, Krishnapuram Palace, Haripad Sree Subrahmanya Swamy temple, Chettikulangara Devi Temple, Thakazhy Sree Dharma Sastha Temple, Padanilam Parabrahma Temple, Edathua Church, Mullakkal Temple, Alappuzha CSI Christ Church and Champakulam Valia Palli. The economy of this town is fuelled by tourism followed by agriculture and marine products. Although the district is industrially backward, a few traditional industries such as coir and coir products, handlooms, handicrafts, marine products and toddy tapping are quite popular in Alappuzha for a long time.
The SVC Bank was initially registered as a Co-operative Credit Society on 27 December 1906. In 1907, cumulative deposit scheme, fixed deposit scheme and saving bank deposit were introduced by the bank. The bank in opened first Co-operative store in 1910. In 1915, the first Co-operative housing society was built in Bombay. In 1927, the Fidelity Guarantee Fund was launched simultaneously with Distress Relief Fund in 1931 and Staff Gratuity Fund in 1954. In 1964, Safe Deposit Vaults were introduced by the bank. In Fiscal 2016, the deposits of the bank crossed 13000 crores. In 2002, the corporate office was opened by the bank at SVC Tower in Vakola. In 2003, Genius I Core banking solution was implemented in all the branches of SVC bank. In 2006, the SVC bank successfully sold the software. In 2007, AD-I license was offered to the Shamrao Vithal Co-operative bank. The SVC bank was also allowed to sell the core banking software services to small co-operative banks. By 2010, the bank sold software services to around 25 other banks. The 193rd branch of the SVC bank was opened at Khmagaon. The Bank is present in 10 States of India. Maharashtra, Karnataka, Tamil Nadu, Telangana, Delhi, Rajasthan, Haryana, Goa, Gujarat and Madhya Pradesh