Uluberia is located within the territorial boundaries of the Howrah district in the state of West Bengal. It functions as the headquarter of the Uluberia subdivision. A part of Uluberia is covered by Kolkata Metropolitan Development Authority. Uluberia is an industrial city situated on the bank of River Hooghly. The Rupnaayan and the Damodar rivers flow near this city, thus giving it a rich alluvial soil that supports the cultivation of paddy and various other vegetables. There are around 2 lakh residents in Uluberia who communicate in the Bengali language. In 2006, the Salim Group had invested $250 million in a motorcycle factory. There are many industrial units in Uluberia that manufacture electrical goods. The city is well connected to all the neighboring areas via road and railway. The city has been divided into several community development blocks in order to ensure able administration and organized development.
The first Paul George Memorial Tournament was began by the Muthoot Group in 2012, for children of the government schools in the Delhi NCR region. The winners of the tournament were awarded scholarships. The Muthoot M George Foundation conducted all of the philanthropic activities of Muthoot Finance through which it performs tree plantation drives and offers scholarships to the needy people regularly. The company also took the initiative on education, environment, health, financial assistance, and eco-friendliness through M George Foundation. The Muthoot Finance is associated with the concept of an E-toilet, which was a public sanitation initiative, with the aid of the Credai Clean City Movement. Along with that, the company also conducts agricultural seminars on a regular basis by the name of My Kitchen Garden to educate farmers on the effects of pesticide use in farming and how to control that for healthier living. The company has also actively helped cancer patients, as well as individuals diagnosed with the kidney diseases, by taking care of their medical expenses. The Muthoot Finance runs the "Horn Not Ok Please" initiative to raise awareness on the harmful effects of vehicular noise pollution. It has also established a Centre for creating road traffic and safety awareness and the prevention of traffic accidents at the office of Assistant Commissioner of Police in Kochi.