The city of Tirunelveli, a major city in the South Indian state of Tamil Nadu, is also known by the name Nellai. it was known as Tinnevelly during the British era. It is an ancient city which is about 2000 years old and it is a town of ancient tradition and culture. River Thamirabarani flows through this city. It is an educational hub with many schools and colleges such as Anna University Regional Campus, Tirunelveli Medical College, Tirunelveli Law College, the Tirunelveli Veterinary College and Research Institution, etc. Tirunelveli has around a million residents employed in the service-sectors pertaining to administration, agro-machinery, agricultural trading, tourism, banking, information technology and educational services. The city has beedi and cement factories, workshops for steel-based products, tobacco companies, mills for cotton textiles, spinning and weaving units, etc. There are several small-scale industries like tanneries and brick kilns. Agriculture, as well as the handloom industry, also contribute to the economic growth of the city. The city is very well-connected to the rest of the state and the country via road and railways. There are a number of historical monuments at Tirunelveli - the Swami Nellaiappar Temple being the most famous one.
The first Paul George Memorial Tournament was began by the Muthoot Group in 2012, for children of the government schools in the Delhi NCR region. The winners of the tournament were awarded scholarships. The Muthoot M George Foundation conducted all of the philanthropic activities of Muthoot Finance through which it performs tree plantation drives and offers scholarships to the needy people regularly. The company also took the initiative on education, environment, health, financial assistance, and eco-friendliness through M George Foundation. The Muthoot Finance is associated with the concept of an E-toilet, which was a public sanitation initiative, with the aid of the Credai Clean City Movement. Along with that, the company also conducts agricultural seminars on a regular basis by the name of My Kitchen Garden to educate farmers on the effects of pesticide use in farming and how to control that for healthier living. The company has also actively helped cancer patients, as well as individuals diagnosed with the kidney diseases, by taking care of their medical expenses. The Muthoot Finance runs the "Horn Not Ok Please" initiative to raise awareness on the harmful effects of vehicular noise pollution. It has also established a Centre for creating road traffic and safety awareness and the prevention of traffic accidents at the office of Assistant Commissioner of Police in Kochi.