The city of Thrissur in the Indian state of Kerala was originally known as Thiru Siva Peroor. It is more commonly known by its anglicised name Trichur. It is the fifth largest city in Kerala as well as the third largest urban agglomeration in the state. The city functions as the headquarter of the Thrissur District. The city of Thrissur has developed around a 65-acre hillock known as the Thekkinkadu Maidan which houses the famous Vadakkumnathan temple. Thrissur used to be the capital of the Kingdom of Cochin in olden days. Thrissur is known for its cultural, spiritual and religious leanings throughout history and hence often referred to as the Cultural Capital of Kerala. Thrissur a major financial and commercial hub of the state, dotted with thriving Malayali entrepreneurs. The city is known for its financial capabilities which predominantly fuels the economy. Thrissur has the headquarters and offices of almost all the banks registered under RBI, thus earning it the nickname of the "Banking town." Thrissur is also gradually emerging as the largest center for Ayurvedic drug manufacturing industry with more than 150 manufacturing units within the city. Modern retailing has also become a big business and revenue earner in Thrissur. Jewelry and textile retailing occupy a major part of Thrissurs retailing business. Famous jewelry groups like Kalyan Group, Joyalukkas, Jos Alukka & Sons, etc. have their bases in the city and provide employment opportunities to a lot of residents.
The first Paul George Memorial Tournament was began by the Muthoot Group in 2012, for children of the government schools in the Delhi NCR region. The winners of the tournament were awarded scholarships. The Muthoot M George Foundation conducted all of the philanthropic activities of Muthoot Finance through which it performs tree plantation drives and offers scholarships to the needy people regularly. The company also took the initiative on education, environment, health, financial assistance, and eco-friendliness through M George Foundation. The Muthoot Finance is associated with the concept of an E-toilet, which was a public sanitation initiative, with the aid of the Credai Clean City Movement. Along with that, the company also conducts agricultural seminars on a regular basis by the name of My Kitchen Garden to educate farmers on the effects of pesticide use in farming and how to control that for healthier living. The company has also actively helped cancer patients, as well as individuals diagnosed with the kidney diseases, by taking care of their medical expenses. The Muthoot Finance runs the "Horn Not Ok Please" initiative to raise awareness on the harmful effects of vehicular noise pollution. It has also established a Centre for creating road traffic and safety awareness and the prevention of traffic accidents at the office of Assistant Commissioner of Police in Kochi.