The large city of Shimoga in the Indian state of Karnataka functions as the district headquarters of Shimoga District. The city has been officially renamed shivamogga in 2014. It is located in the central part of Karnataka, on the banks of the Tunga River and serves as a gateway to the hilly regions of the Western Ghats. Shivamogga is popularly nicknamed as the "Gateway of Malnad." Shimoga experiences a tropical wet and dry climate and has a population of around 3.3 lakh. Shimoga is an important center for education with its wide variety of prestigious schools as well as colleges. Industries such as Malnad Alloys, Pearlite Industries, Vijay Technocrats, Perfect Alloys, Shanthala Sperocast, etc. are some foundries that manufacture castings which are supplied to other related industries in the country as well as exported. The city is surrounded by lush green paddy fields, chili plantations, areca nut and coconut groves which contributes to the economy of the city. An IT Park is being constructed at Shimoga, near the upcoming Shimoga airport.
The first Paul George Memorial Tournament was began by the Muthoot Group in 2012, for children of the government schools in the Delhi NCR region. The winners of the tournament were awarded scholarships. The Muthoot M George Foundation conducted all of the philanthropic activities of Muthoot Finance through which it performs tree plantation drives and offers scholarships to the needy people regularly. The company also took the initiative on education, environment, health, financial assistance, and eco-friendliness through M George Foundation. The Muthoot Finance is associated with the concept of an E-toilet, which was a public sanitation initiative, with the aid of the Credai Clean City Movement. Along with that, the company also conducts agricultural seminars on a regular basis by the name of My Kitchen Garden to educate farmers on the effects of pesticide use in farming and how to control that for healthier living. The company has also actively helped cancer patients, as well as individuals diagnosed with the kidney diseases, by taking care of their medical expenses. The Muthoot Finance runs the "Horn Not Ok Please" initiative to raise awareness on the harmful effects of vehicular noise pollution. It has also established a Centre for creating road traffic and safety awareness and the prevention of traffic accidents at the office of Assistant Commissioner of Police in Kochi.