Muzaffarpur is a sub-metropolitan city in the Indian state of Bihar. The fourth most populous city in the state, Muzaffarpur is located in the eponymous district of the Tirhut region in Bihar. The city is famous for its litchis and is often referred to as the Lychee Kingdom. The litchis are known for their excellent taste, aroma and quality and are cultivated in two varieties known as Shahi and China. The city lies near the Burhi Gandak River that flows from the Someshwar Hills. The area experiences a humid subtropical climate. The economy of this area is fuelled by the litchi cultivation. Otherwise, Muzaffarpur is one of the economically backward districts in the country, and the Backward Regions Grant Fund Programme supports the city with funds. The city, which hosts around 4 lakh residents, is well connected to the neighboring areas by railway and road.
The first Paul George Memorial Tournament was began by the Muthoot Group in 2012, for children of the government schools in the Delhi NCR region. The winners of the tournament were awarded scholarships. The Muthoot M George Foundation conducted all of the philanthropic activities of Muthoot Finance through which it performs tree plantation drives and offers scholarships to the needy people regularly. The company also took the initiative on education, environment, health, financial assistance, and eco-friendliness through M George Foundation. The Muthoot Finance is associated with the concept of an E-toilet, which was a public sanitation initiative, with the aid of the Credai Clean City Movement. Along with that, the company also conducts agricultural seminars on a regular basis by the name of My Kitchen Garden to educate farmers on the effects of pesticide use in farming and how to control that for healthier living. The company has also actively helped cancer patients, as well as individuals diagnosed with the kidney diseases, by taking care of their medical expenses. The Muthoot Finance runs the "Horn Not Ok Please" initiative to raise awareness on the harmful effects of vehicular noise pollution. It has also established a Centre for creating road traffic and safety awareness and the prevention of traffic accidents at the office of Assistant Commissioner of Police in Kochi.