Maheshtala is an emerging city situated in the Indian State of West Bengal. It is a major municipality in South West Kolkata. The area falls under the Kolkata Metropolitan Development Authority or KMDA in the South 24 Parganas district of the state. There are around half a million residents of Maheshtala who are employed in various service sectors of the KMDA area. Maheshtala is well connected to various parts of the state via the Kolkata Suburban Railway. A London-based company along with a Bengali NRI has embarked upon a joint venture with the Maheshtala Municipality on a grand project to develop a mini township called the Maheshtala project. Once completed, the 44 buildings of the projects will house 2240 middle-income group flats. The company plans on improving the road infrastructure in the area to ensure a quick development.
The first Paul George Memorial Tournament was began by the Muthoot Group in 2012, for children of the government schools in the Delhi NCR region. The winners of the tournament were awarded scholarships. The Muthoot M George Foundation conducted all of the philanthropic activities of Muthoot Finance through which it performs tree plantation drives and offers scholarships to the needy people regularly. The company also took the initiative on education, environment, health, financial assistance, and eco-friendliness through M George Foundation. The Muthoot Finance is associated with the concept of an E-toilet, which was a public sanitation initiative, with the aid of the Credai Clean City Movement. Along with that, the company also conducts agricultural seminars on a regular basis by the name of My Kitchen Garden to educate farmers on the effects of pesticide use in farming and how to control that for healthier living. The company has also actively helped cancer patients, as well as individuals diagnosed with the kidney diseases, by taking care of their medical expenses. The Muthoot Finance runs the "Horn Not Ok Please" initiative to raise awareness on the harmful effects of vehicular noise pollution. It has also established a Centre for creating road traffic and safety awareness and the prevention of traffic accidents at the office of Assistant Commissioner of Police in Kochi.