Being the third largest city in Tamil Nadu, Madurai is located on the banks of River Vaigai. It is known for its vibrant and rich cultural heritage. It is a seat of education for the Tamil language and famous for its aesthetic art and literature. Madurai has been held in high esteem by many scholars and it is referred to as the "City of Temples and Poets." The history of Madurai dates back to 3rd century BCE, with proof of its vintage through archaeological surveys. The famous Meenakshi Amman Temple in Madurai draws many devotees and tourists to the city throughout the year. Tourists from all over the country, especially its southern state, visit Madurai to explore its many temples as well as popular tourist spots like the Thirumalai Nayak Palace, Gandhi Memorial Museum, Rajaji Children?s Park, etc. The modern city of Madurai is divided into 100 wards, each of which is administered by an elected member. The city has a large farming community involved in the cultivation of crops like paddy, jasmine, rubber, etc. These drive the economy and trade in the city apart from a few modern industries such as the manufacture of tires, auto components, granite, textile and chemicals. Madurai serves as the base for a few popular two-wheeler manufacturers in India. Many software companies have recently opened their offices in the city and Madurai has been promoted to a Tier-II city. With pristine universities and colleges like the Madurai Kamaraj University, Madura College, Thiagarajar College, American College, Madurai Law College etc. the city is regarded as an academic center for the state of Tamil Nadu.
The first Paul George Memorial Tournament was began by the Muthoot Group in 2012, for children of the government schools in the Delhi NCR region. The winners of the tournament were awarded scholarships. The Muthoot M George Foundation conducted all of the philanthropic activities of Muthoot Finance through which it performs tree plantation drives and offers scholarships to the needy people regularly. The company also took the initiative on education, environment, health, financial assistance, and eco-friendliness through M George Foundation. The Muthoot Finance is associated with the concept of an E-toilet, which was a public sanitation initiative, with the aid of the Credai Clean City Movement. Along with that, the company also conducts agricultural seminars on a regular basis by the name of My Kitchen Garden to educate farmers on the effects of pesticide use in farming and how to control that for healthier living. The company has also actively helped cancer patients, as well as individuals diagnosed with the kidney diseases, by taking care of their medical expenses. The Muthoot Finance runs the "Horn Not Ok Please" initiative to raise awareness on the harmful effects of vehicular noise pollution. It has also established a Centre for creating road traffic and safety awareness and the prevention of traffic accidents at the office of Assistant Commissioner of Police in Kochi.