Kozhikode is a thriving city in the Indian state of Kerala. Nestling peacefully along the Malabar Coast, this city is popularly known as Calicut. The Kozhikode metropolitan area happens to be the second largest urban agglomeration in the state with a population of over 2 million. This city was earlier a major trading point of eastern spices and was hence called the "City of Spices." Kozhikode received the tag of the "City of Sculptures" or "Shilpa Nagaram" on 7th June 2012 because of the magnificent architectural sculptures around the city. Kozhikode has a strong mercantile aspect and business drives the economy of the city. One can find shops selling everything from saris to cosmetics in the Mittai Theruvu area which is undoubtedly a shoppers paradise. There are innumerable restaurants and sweetmeat shops in Kozhikode. Shopping malls are plentiful in and around Calicut. The city is home to some prestigious educational institutions like the Indian Institute of Management (IIM) Kozhikode and the famous Calicut Medical College.
The first Paul George Memorial Tournament was began by the Muthoot Group in 2012, for children of the government schools in the Delhi NCR region. The winners of the tournament were awarded scholarships. The Muthoot M George Foundation conducted all of the philanthropic activities of Muthoot Finance through which it performs tree plantation drives and offers scholarships to the needy people regularly. The company also took the initiative on education, environment, health, financial assistance, and eco-friendliness through M George Foundation. The Muthoot Finance is associated with the concept of an E-toilet, which was a public sanitation initiative, with the aid of the Credai Clean City Movement. Along with that, the company also conducts agricultural seminars on a regular basis by the name of My Kitchen Garden to educate farmers on the effects of pesticide use in farming and how to control that for healthier living. The company has also actively helped cancer patients, as well as individuals diagnosed with the kidney diseases, by taking care of their medical expenses. The Muthoot Finance runs the "Horn Not Ok Please" initiative to raise awareness on the harmful effects of vehicular noise pollution. It has also established a Centre for creating road traffic and safety awareness and the prevention of traffic accidents at the office of Assistant Commissioner of Police in Kochi.