Karaikudi is situated in the Sivaganga district of Tamil Nadu. It is a greater municipality and the states 20th largest urban agglomeration. It is part of the Chettinad area and has been declared a heritage town by the State Government of Tamil Nadu. Karaikudi is known for its palatial houses that are built with limestone called Karai Veedu. Karaikudi has derived its name from the thorny plant called Karai. It has been referred to in the ancient literature as Kareekudi. The name gradually got modified and modernized into Karaikudi. It was established in the 19th century. The oldest known structure in the area is the Koppudaiya Nayagi Amman Temple. The town of Karaikudi is home to the Nagarathars and the Chettiars who form the business community, the financiers and the trade facilitators. Karaikudi is a rapidly developing urban center. UNESCO has proposed to set up a Chettinad Heritage Museum in the area, recognizing the unique architectural style of the region. Karaikudi is known for its palm leaf baskets woven by the women, known as Chettinad Kottan. Chettinadu Kandangi sarees of Karaikudi are widely popular in the region. The handicraft industry in Karaikudi is indeed a thriving business. Karaikudi is also known for its delectable cuisine. There are many prominent temples in the area that attract tourists. Kundrakudi Shanmuganathan Temple, Ariyakudi Thiruvengamudayan Temple, Pillayarpatti Karpagavinayagar temple, Thirumayam Permual Temple, Kannadasan Mandapam, Kamban Manimandapam, Chettinad Raja Palace and Thousand windows house are the visitor attractions in Karaikudi
The first Paul George Memorial Tournament was began by the Muthoot Group in 2012, for children of the government schools in the Delhi NCR region. The winners of the tournament were awarded scholarships. The Muthoot M George Foundation conducted all of the philanthropic activities of Muthoot Finance through which it performs tree plantation drives and offers scholarships to the needy people regularly. The company also took the initiative on education, environment, health, financial assistance, and eco-friendliness through M George Foundation. The Muthoot Finance is associated with the concept of an E-toilet, which was a public sanitation initiative, with the aid of the Credai Clean City Movement. Along with that, the company also conducts agricultural seminars on a regular basis by the name of My Kitchen Garden to educate farmers on the effects of pesticide use in farming and how to control that for healthier living. The company has also actively helped cancer patients, as well as individuals diagnosed with the kidney diseases, by taking care of their medical expenses. The Muthoot Finance runs the "Horn Not Ok Please" initiative to raise awareness on the harmful effects of vehicular noise pollution. It has also established a Centre for creating road traffic and safety awareness and the prevention of traffic accidents at the office of Assistant Commissioner of Police in Kochi.