Bikaner is a historical city, located in the northwest part of the Indian state of Rajasthan. The city of Bikaner serves as the administrative headquarters of both the Bikaner District and the Bikaner division. The city, located beside the Thar Desert, was originally a barren wilderness called Jangladesh, which was turned into a city in 1488 by Rao Bika of the Rathore clan. From such a wild fallow land, the city has gone through rounds of transition to develop into the fourth largest city in Rajasthan. The Indira Gandhi Canal and the Ganges Canal, completed in 1928 and 1987 respectively, facilitated this development. Bikaner celebrates its foundation on two days (Chhoti Akha Teej and Badi Akha Teej) during Akshaya Tritiya, by flying kites all day and relishing special Rajasthani food. Bikaner is most famous all over the world for its savory snacks known as Bhujia. Other salty snacks, known as namkeens, such as spicy papad, samosa and kachori are a specialty of Bikaner that are sold all over the country. The city is known for its forts that exhibit splendid architecture. The Junagarh Fort has now become a museum that shows the visitors the grand lifestyle of the past Maharanas of Rajasthan. The Laxmi Niwas Palace was earlier a residential palace has now been turned into a luxury hotel. There are many other temples and forts in the area that attract tourists.
The first Paul George Memorial Tournament was began by the Muthoot Group in 2012, for children of the government schools in the Delhi NCR region. The winners of the tournament were awarded scholarships. The Muthoot M George Foundation conducted all of the philanthropic activities of Muthoot Finance through which it performs tree plantation drives and offers scholarships to the needy people regularly. The company also took the initiative on education, environment, health, financial assistance, and eco-friendliness through M George Foundation. The Muthoot Finance is associated with the concept of an E-toilet, which was a public sanitation initiative, with the aid of the Credai Clean City Movement. Along with that, the company also conducts agricultural seminars on a regular basis by the name of My Kitchen Garden to educate farmers on the effects of pesticide use in farming and how to control that for healthier living. The company has also actively helped cancer patients, as well as individuals diagnosed with the kidney diseases, by taking care of their medical expenses. The Muthoot Finance runs the "Horn Not Ok Please" initiative to raise awareness on the harmful effects of vehicular noise pollution. It has also established a Centre for creating road traffic and safety awareness and the prevention of traffic accidents at the office of Assistant Commissioner of Police in Kochi.