Bidhannagar, in the Indian state of West Bengal, is popularly known as Salt Lake City. It is a planned satellite town that was developed between 1958 and 1965 in order to accommodate the growing population of Kolkata. It is a small-sized neighbor of Kolkata and is connected to the metro city via Eastern Metropolitan Bypass. The city is well planned and organized into numerous blocks. The city is also well divided into academic, commercial and residential zones. Sector 5 of Bidhannagar houses the IT sector of Kolkata where leading MNCs have set up their offices. There are several prestigious academic institutions in the area such as All India Institute of Hygiene and Public Health, Government College of Engineering and Leather Technology, Aliah University, Bidhannagar College, National Institute of Fashion Technology, Institute of Engineering and Management, West Bengal University of Technology, etc. Apart from the thriving IT industry, Bidhannagar houses several government offices, especially of the West Bengal State Education Board. The residents of the area are either employed in the IT and government sectors within the city or travel to the adjoining metro city of Kolkata for work. West Bengals only International football stadium, the Yuva Bharati Krirangan is located in this area.
The first Paul George Memorial Tournament was began by the Muthoot Group in 2012, for children of the government schools in the Delhi NCR region. The winners of the tournament were awarded scholarships. The Muthoot M George Foundation conducted all of the philanthropic activities of Muthoot Finance through which it performs tree plantation drives and offers scholarships to the needy people regularly. The company also took the initiative on education, environment, health, financial assistance, and eco-friendliness through M George Foundation. The Muthoot Finance is associated with the concept of an E-toilet, which was a public sanitation initiative, with the aid of the Credai Clean City Movement. Along with that, the company also conducts agricultural seminars on a regular basis by the name of My Kitchen Garden to educate farmers on the effects of pesticide use in farming and how to control that for healthier living. The company has also actively helped cancer patients, as well as individuals diagnosed with the kidney diseases, by taking care of their medical expenses. The Muthoot Finance runs the "Horn Not Ok Please" initiative to raise awareness on the harmful effects of vehicular noise pollution. It has also established a Centre for creating road traffic and safety awareness and the prevention of traffic accidents at the office of Assistant Commissioner of Police in Kochi.