Bhimavaram is situated in the West Godavari district of the Indian state of Andhra Pradesh. The administrative headquarter of the Bhimavaram Mandal in the Narasapuram revenue division is situated at Bhimavaram. The city has around 1.5 lakh residents who speak in Telugu. Bhimavaram was under the reign of the Chola dynasty, proven by many stone inscriptions found in the town from this era. The name Bhimavaram literally translates to "the gift of Bhima". Legend says that a king named Chalukya Bheema had built a Siva temple in the 1st century which led to the foundation of this town. It was earlier called "Bhimapuram", which gradually changed to "Bhimavaram." This town is in the epicenter of the fertile Godavari delta region, which makes it a principal trade center of paddy. Agriculture-based businesses thrive in the area. Food processing, aquaculture, rice mills, etc., are the main sources of economic growth of the town. Bhimavaram is the regional center for higher education as well as specialized health services. Bhimavaram is recognized for the Gunupudi Someswara temple. Built during the 3rd century AD, this temple is one of the five holy Pancharamas. The Shiva lingam idol in this temple is known for changing its color. As per the lunar calendar, it turns black during the new moon and white during the full moon. It is a place of major tourist attraction.
The first Paul George Memorial Tournament was began by the Muthoot Group in 2012, for children of the government schools in the Delhi NCR region. The winners of the tournament were awarded scholarships. The Muthoot M George Foundation conducted all of the philanthropic activities of Muthoot Finance through which it performs tree plantation drives and offers scholarships to the needy people regularly. The company also took the initiative on education, environment, health, financial assistance, and eco-friendliness through M George Foundation. The Muthoot Finance is associated with the concept of an E-toilet, which was a public sanitation initiative, with the aid of the Credai Clean City Movement. Along with that, the company also conducts agricultural seminars on a regular basis by the name of My Kitchen Garden to educate farmers on the effects of pesticide use in farming and how to control that for healthier living. The company has also actively helped cancer patients, as well as individuals diagnosed with the kidney diseases, by taking care of their medical expenses. The Muthoot Finance runs the "Horn Not Ok Please" initiative to raise awareness on the harmful effects of vehicular noise pollution. It has also established a Centre for creating road traffic and safety awareness and the prevention of traffic accidents at the office of Assistant Commissioner of Police in Kochi.