Berhampur is a city near the eastern coastline of the Indian state of Odisha. It is located in the Ganjam district. This east Indian city is also known as Brahmapur. The city has around 4 lakh residents who mostly follow Hinduism. Although Odia is the commonly spoken language in this city, about 40% of the population speak in Telugu owing to the city being located near the state border between Odisha and Andhra Pradesh. The people of Berhampur are quite fond of theatre arts. The notable educational institutions in this city are the Indian Institute of Science Education and Research (IISER), Bhanja Bihar Campus of Berhampur University, Khallikote University, Lingaraj Law College, etc. The city experiences torrid summers and mild winters with heavy rainfall during the monsoon. The city is known for its innumerable temples.
The first Paul George Memorial Tournament was began by the Muthoot Group in 2012, for children of the government schools in the Delhi NCR region. The winners of the tournament were awarded scholarships. The Muthoot M George Foundation conducted all of the philanthropic activities of Muthoot Finance through which it performs tree plantation drives and offers scholarships to the needy people regularly. The company also took the initiative on education, environment, health, financial assistance, and eco-friendliness through M George Foundation. The Muthoot Finance is associated with the concept of an E-toilet, which was a public sanitation initiative, with the aid of the Credai Clean City Movement. Along with that, the company also conducts agricultural seminars on a regular basis by the name of My Kitchen Garden to educate farmers on the effects of pesticide use in farming and how to control that for healthier living. The company has also actively helped cancer patients, as well as individuals diagnosed with the kidney diseases, by taking care of their medical expenses. The Muthoot Finance runs the "Horn Not Ok Please" initiative to raise awareness on the harmful effects of vehicular noise pollution. It has also established a Centre for creating road traffic and safety awareness and the prevention of traffic accidents at the office of Assistant Commissioner of Police in Kochi.