Alappuzha, popularly known as Alleppey, located in Kerala, functions as the administrative headquarters of the Alappuzha District. This city and a municipality in Kerala has an urban population of nearly two lakh people, having highest literacy rate in the state. The Centre for Science and Environment rated Alleppey as the cleanest town in India in 2016, followed by Mysuru and Panaji. This city is the oldest planned city in this area. The lighthouse on the coast of Alappuzha is the first of its kind on the Laccadive Sea coast. The town of Alappuzha is known for its picturesque canals, backwaters, beaches, and lagoons. Lord Curzon had described this city as the "Venice of the East." Malayalam is the most commonly used language in Alappuzha. Alleppey is a place of great tourist attraction in India. The Backwaters of Alleppey are the most popular tourist destination in Kerala. The cruise and houseboats in these backwaters are highly popular. Other attractions in the area are Alappuzha Beach, Pathiramanal, Ambalappuzha Sri Krishna Temple, Arthunkal, Mannarasala Temple, St. Andrews Basilica, Krishnapuram Palace, Haripad Sree Subrahmanya Swamy temple, Chettikulangara Devi Temple, Thakazhy Sree Dharma Sastha Temple, Padanilam Parabrahma Temple, Edathua Church, Mullakkal Temple, Alappuzha CSI Christ Church and Champakulam Valia Palli. The economy of this town is fuelled by tourism followed by agriculture and marine products. Although the district is industrially backward, a few traditional industries such as coir and coir products, handlooms, handicrafts, marine products and toddy tapping are quite popular in Alappuzha for a long time.
The first Paul George Memorial Tournament was began by the Muthoot Group in 2012, for children of the government schools in the Delhi NCR region. The winners of the tournament were awarded scholarships. The Muthoot M George Foundation conducted all of the philanthropic activities of Muthoot Finance through which it performs tree plantation drives and offers scholarships to the needy people regularly. The company also took the initiative on education, environment, health, financial assistance, and eco-friendliness through M George Foundation. The Muthoot Finance is associated with the concept of an E-toilet, which was a public sanitation initiative, with the aid of the Credai Clean City Movement. Along with that, the company also conducts agricultural seminars on a regular basis by the name of My Kitchen Garden to educate farmers on the effects of pesticide use in farming and how to control that for healthier living. The company has also actively helped cancer patients, as well as individuals diagnosed with the kidney diseases, by taking care of their medical expenses. The Muthoot Finance runs the "Horn Not Ok Please" initiative to raise awareness on the harmful effects of vehicular noise pollution. It has also established a Centre for creating road traffic and safety awareness and the prevention of traffic accidents at the office of Assistant Commissioner of Police in Kochi.