Mathura is a pious city in the Indian state of Uttar Pradesh which has been selected as one of the heritage cities for Indian Governments Heritage City Development and Augmentation Yojana scheme. Mathura is considered to be a holy city as it was the birthplace of Lord Krishna. It is one of the seven cities included in the sapta Puri, where, according to the beliefs of Hinduism, Moksha or salvation can be attained. The city with 4 lakh residents now used to be a thriving hub of trade and commerce earlier for its strategic location at the junction of important caravan routes. The twin-city of Mathura and Vrindavan hold great historic and religious importance. Being the birthplace and hometown of Lord Krishna, this city is dotted with innumerable temples and thus attract a lot of Hindu devotees from all over the country. Tourism drives the economy of this city, closely followed by the Mathura Refinery, an oil refinery of Indian Oil Corporation. The city boasts of its aesthetic culture and traditions. sanjhee is the colorful art of decorating the ground with flowers. The city is known for its traditional folk-songs that express the love of Lord Krishna and Radha. The Raaslilas of Mathura are an integral part of Indian Folklore.
the KVB bank primarily operates in the treasury, corporate/retail banking segments and wholesale banking. It provides services such as personal, agricultural banking, corporate, and services to NRIs and MSME. It is based in Karur, Tamil Nadu. Its a private-sector bank, set up by M. A. Venkatarama Chettiar and Athi Krishna Chettiar in 1916. The KVB offer services like corporate loans, multicity current account, Demat account, and general insurance among others under corporate banking The bank offers housing loan, personal loan, insurance, and fixed deposits among others under private banking. The schemes supplied by KVB under agricultural banking includes Green Harvester, Green Trac, and KVB Happy Kisan among others. The bank offers products such as MSME Cash, Vendor Bill Discounting among others. In FY16, it introduced many initiatives like an e-book, reloadable cards, Kisan credit cards, automatic passbook kiosk, etc. The recent action is the introduction of a fast tag and UPI based payment system. As of Dec 2017, total business volume was 1,00,000+ crore. As on 1 July 2018, the bank had increased branches and ATMs during the year thus accounting the total number to 798 branches and 1,780 plus ATMs and 505 cash deposit machines.