Alappuzha, popularly known as Alleppey, located in Kerala, functions as the administrative headquarters of the Alappuzha District. This city and a municipality in Kerala has an urban population of nearly two lakh people, having highest literacy rate in the state. The Centre for Science and Environment rated Alleppey as the cleanest town in India in 2016, followed by Mysuru and Panaji. This city is the oldest planned city in this area. The lighthouse on the coast of Alappuzha is the first of its kind on the Laccadive Sea coast. The town of Alappuzha is known for its picturesque canals, backwaters, beaches, and lagoons. Lord Curzon had described this city as the "Venice of the East." Malayalam is the most commonly used language in Alappuzha. Alleppey is a place of great tourist attraction in India. The Backwaters of Alleppey are the most popular tourist destination in Kerala. The cruise and houseboats in these backwaters are highly popular. Other attractions in the area are Alappuzha Beach, Pathiramanal, Ambalappuzha Sri Krishna Temple, Arthunkal, Mannarasala Temple, St. Andrews Basilica, Krishnapuram Palace, Haripad Sree Subrahmanya Swamy temple, Chettikulangara Devi Temple, Thakazhy Sree Dharma Sastha Temple, Padanilam Parabrahma Temple, Edathua Church, Mullakkal Temple, Alappuzha CSI Christ Church and Champakulam Valia Palli. The economy of this town is fuelled by tourism followed by agriculture and marine products. Although the district is industrially backward, a few traditional industries such as coir and coir products, handlooms, handicrafts, marine products and toddy tapping are quite popular in Alappuzha for a long time.
The ICICI Bank is multinational financial services company. It has its corporate office in Mumbai, Maharashtra, India and its registered office in Vadodara, Gujarat, India. The ICICI Bank became the third largest bank in India concerning assets and fourth regarding market capitalization in the year 2017. The bank offers many products and financial services for its corporate and retail customers such as investment banking,non-life insurance, life insurance, venture capital and asset management. The ICICI bank had 4,850 branches and 14,404 ATMs in India alongside the global presence in 17 countries as of 2017. In the year 2000, the ICICIs shareholding in the ICICI bank was decreased to 46 percent in the public offering of shares in India; followed by an equity offering in the form of American Depositary Receipts listed on the NYSE. The Bank of Madura Limited was acquired by the ICICI Bank in an all-stock deal in 2001. The same year ICICI Bank became the first Indian bank to list on the New York Stock Exchange with its five million American depositary shares.