Alappuzha, popularly known as Alleppey, located in Kerala, functions as the administrative headquarters of the Alappuzha District. This city and a municipality in Kerala has an urban population of nearly two lakh people, having highest literacy rate in the state. The Centre for Science and Environment rated Alleppey as the cleanest town in India in 2016, followed by Mysuru and Panaji. This city is the oldest planned city in this area. The lighthouse on the coast of Alappuzha is the first of its kind on the Laccadive Sea coast. The town of Alappuzha is known for its picturesque canals, backwaters, beaches, and lagoons. Lord Curzon had described this city as the "Venice of the East." Malayalam is the most commonly used language in Alappuzha. Alleppey is a place of great tourist attraction in India. The Backwaters of Alleppey are the most popular tourist destination in Kerala. The cruise and houseboats in these backwaters are highly popular. Other attractions in the area are Alappuzha Beach, Pathiramanal, Ambalappuzha Sri Krishna Temple, Arthunkal, Mannarasala Temple, St. Andrews Basilica, Krishnapuram Palace, Haripad Sree Subrahmanya Swamy temple, Chettikulangara Devi Temple, Thakazhy Sree Dharma Sastha Temple, Padanilam Parabrahma Temple, Edathua Church, Mullakkal Temple, Alappuzha CSI Christ Church and Champakulam Valia Palli. The economy of this town is fuelled by tourism followed by agriculture and marine products. Although the district is industrially backward, a few traditional industries such as coir and coir products, handlooms, handicrafts, marine products and toddy tapping are quite popular in Alappuzha for a long time.
The HDFC Bank Limited is financial service company based in Mumbai, Maharashtra. The equity shares of the bank are listed on National Stock Exchange and Bombay Stock Exchange of India. Its American depositary shares are listed on NewYork Stock Exchange. The HDFC Bank has been awarded as the best-performing branch of microfinance among private sector banks by NABARD. It offers many products and services to its customers such as retail banking, treasury, auto loans personal loans along with mobile banking services such as Payzapp and Chillr. It was found in 1994 with its full-service branch at Sandroz, Worli which was inaugurated by the Union Finance Minister, Mr.Manmohan Singh. By assets, HDFC is the largest private sector lender. In 2016, the HDFC Bank has been awarded as the best banking performer in India by Global Brands Magazine Award. The HDFC Bank has also received the best digital banking initiative award in the year 2016 by KPMG study of Indias best banks.