NOIDA is the acronym of the "New Okhla Industrial Development Authority." It is a highly organized and meticulously planned city in the Indian state of Uttar Pradesh. It is an integral part of the National Capital Region and serves as a satellite city to New Delhi. Noida is situated close to south-east Delhi. This planned city has industrial as well as residential areas. It is divided into various sectors to demarcate the residential, industrial and commercial areas. Noida is an established IT hub and hosts the offices of many big companies, large MNCs as well as a few public sector units like NTPC, IOC, BHEL, GAIL, etc. Noida has also developed into a prominent spot for the Indian entertainment industry. Many films, television series, news programs and other media are being filmed here. Several news channels and newspapers are based out of this city. Noida has had high commercial development, especially in the shopping area in sector 18 which has several huge malls like the Great India Place. There are many educational institutions in Noida. Schools are aplenty in the area. Additionally, the campus of the Amity University, Symbiosis International University, IIM Lucknow and BIT Mesra have made Noida a coveted city for students.
The Dhanlaxmi Bank was founded in 1927. In 1975, the first branch of the bank was opened outside Kerela. The bank was designated as a scheduled commercial bank by the RBI in 1977. In 1980, the bank had a secure network of 100 branches. In the year 2000, the Dhanlaxmi bank installed its first ATM. In the year 2002, the bank has celebrated its platinum jubilee year. In the year 2009, it 45 new branches and 102 new ATMs.In 2011, the bank launched the IMPS or Immediate Payment System to enable its customers for quick fund transfer. The bank has initiated missed call services via phone banking to help its customers in the year 2014. The Dhanlaxmi bank introduced three new bank saving products namely Dhanam Vanitha, Dhanam Yuvak and Dhanam Genius Account in the same year. The Bank has achieved High Rating from BCSBI in the BCSBI Compliance rating in 2015 along with which it has also launched Dhan Smart app for the convenience of its customers. In the retail banking system, the IMPS was introduced by the bank in 2016, followed which the bank launched Bharat Bill Payment System in 2017. As a financial inclusion initiative, the bank issued Kisan Credit Cards to 186 farmers as of 31st March,2018.