Erode is a small and beautiful city located on the banks of the Kaveri River in the Indian state of Tamil Nadu. The seventh largest city in the state, Erode is often referred to as the Textile city or the Turmeric city. Erode is an ancient region with a great history and cultural significance. The modern city has half a million population from different religions and it is divided into 60 for effective civic governance. The economy of Erode is primarily driven by the textile, turmeric and oil industries which provide employment opportunities to a good portion of the city?s population. Erode is also known for industries such as rice mills, leather processing, paper production, engineering, auto and looms. The BPO sector in this city is gradually developing. Erode is also known for its handloom products, knitwear and food products. The Government Technical Institute is a prominent educational institution in the city. A few places of tourist attraction in and around Erode include the Thindal Murugam Temple, CSI Brough Church, Thowheeth Mosque, Sankagiri Fort, Natadreeswarar Temple, Vellore Birds Sanctuary, etc.
The Dhanlaxmi Bank was founded in 1927. In 1975, the first branch of the bank was opened outside Kerela. The bank was designated as a scheduled commercial bank by the RBI in 1977. In 1980, the bank had a secure network of 100 branches. In the year 2000, the Dhanlaxmi bank installed its first ATM. In the year 2002, the bank has celebrated its platinum jubilee year. In the year 2009, it 45 new branches and 102 new ATMs.In 2011, the bank launched the IMPS or Immediate Payment System to enable its customers for quick fund transfer. The bank has initiated missed call services via phone banking to help its customers in the year 2014. The Dhanlaxmi bank introduced three new bank saving products namely Dhanam Vanitha, Dhanam Yuvak and Dhanam Genius Account in the same year. The Bank has achieved High Rating from BCSBI in the BCSBI Compliance rating in 2015 along with which it has also launched Dhan Smart app for the convenience of its customers. In the retail banking system, the IMPS was introduced by the bank in 2016, followed which the bank launched Bharat Bill Payment System in 2017. As a financial inclusion initiative, the bank issued Kisan Credit Cards to 186 farmers as of 31st March,2018.