Bhimavaram is situated in the West Godavari district of the Indian state of Andhra Pradesh. The administrative headquarter of the Bhimavaram Mandal in the Narasapuram revenue division is situated at Bhimavaram. The city has around 1.5 lakh residents who speak in Telugu. Bhimavaram was under the reign of the Chola dynasty, proven by many stone inscriptions found in the town from this era. The name Bhimavaram literally translates to "the gift of Bhima". Legend says that a king named Chalukya Bheema had built a Siva temple in the 1st century which led to the foundation of this town. It was earlier called "Bhimapuram", which gradually changed to "Bhimavaram." This town is in the epicenter of the fertile Godavari delta region, which makes it a principal trade center of paddy. Agriculture-based businesses thrive in the area. Food processing, aquaculture, rice mills, etc., are the main sources of economic growth of the town. Bhimavaram is the regional center for higher education as well as specialized health services. Bhimavaram is recognized for the Gunupudi Someswara temple. Built during the 3rd century AD, this temple is one of the five holy Pancharamas. The Shiva lingam idol in this temple is known for changing its color. As per the lunar calendar, it turns black during the new moon and white during the full moon. It is a place of major tourist attraction.
The Dhanlaxmi Bank was founded in 1927. In 1975, the first branch of the bank was opened outside Kerela. The bank was designated as a scheduled commercial bank by the RBI in 1977. In 1980, the bank had a secure network of 100 branches. In the year 2000, the Dhanlaxmi bank installed its first ATM. In the year 2002, the bank has celebrated its platinum jubilee year. In the year 2009, it 45 new branches and 102 new ATMs.In 2011, the bank launched the IMPS or Immediate Payment System to enable its customers for quick fund transfer. The bank has initiated missed call services via phone banking to help its customers in the year 2014. The Dhanlaxmi bank introduced three new bank saving products namely Dhanam Vanitha, Dhanam Yuvak and Dhanam Genius Account in the same year. The Bank has achieved High Rating from BCSBI in the BCSBI Compliance rating in 2015 along with which it has also launched Dhan Smart app for the convenience of its customers. In the retail banking system, the IMPS was introduced by the bank in 2016, followed which the bank launched Bharat Bill Payment System in 2017. As a financial inclusion initiative, the bank issued Kisan Credit Cards to 186 farmers as of 31st March,2018.