Morbi or Morvi is situated in the Morbi district of Gujarat. It used to be a Princely State that was ruled by the Ranas of Rajputs before the Indian independence in 1947. During the British era, the Morvi State was one among the several princely states that were governed by the Jadeja dynasty of Rajputs. The city is on the Kathiawar peninsula and is situated on the Machhu River. The dam on this river caused the Morbi disaster in 1979 when the Machu-2 dam burst, sending an enormous wall of water through the town and flooded Morbi. As of the latest census, Morbi has around 2 lakh residents who speak in Gujarati. Morbi experienced dynamic development n between 1922 and 1948, during which Sir Lakhdhiraji Waghji ensured commendable town planning and constructed many heritage buildings in and around the city. Morbi is known for its production of ceramic items and Compact Fluorescent Lamp. Moreover, the city is known to be the largest manufacturers of wall clocks in India.
The Shamrao Vithal Co-op. Bank Ltd. or SVC Cooperative Bank Limited, is a banking company incorporated under the Companies Act, 1956 a scheduled bank, and one of the oldest Urban Co-operative Bank in India built in 1906. The bank was set up when co-operation was just started in the country. It was established with the primary aim of helping the less fortunate members of the community under the ambit of its economic enterprises. It was also to encourage savings and to create funds for providing financial aid to deserving members.Mr. Rao Bahadur Shripad Subbarao Talmaki was the chief architect of the Bank. The Bank was initially registered as a Co-operative Credit Society on 27 December 1906. The Bank is present in 10 States of India. Maharashtra, Karnataka, Tamil Nadu, Telangana, Delhi, Rajasthan, Haryana, Goa, Gujarat and Madhya Pradesh. In 1907, cumulative deposit scheme, fixed deposit scheme and saving bank deposit were introduced by the bank. After that in 1911, the facilities for remittance were made available to the members by the draft. In 1913, the cash credit scheme was introduced by the bank. In 1956, facilities were thrown open to all communities. In 1988, the Shamrao Vithal bank was conferred the scheduled bank status.