Amroha is located in the north-western region of the Indian state of Uttar Pradesh. The city has developed near the banks of the Sot River. It functions as the administrative headquarters of the Amroha district. The name of the city emerged from the Sanskrit word Amr which refers to Mango and Vanam which means forest. True to its name, Amroha is famed for its production of mangoes. The city houses industries such as cotton & textiles. There are many small-scale production units of cotton cloth, pottery, hand-loom weaving, carpet manufacturing, wood handicrafts, sugar milling and manufacturing of dholak. Amroha is well connected to the rest of the country through Railways and Road. It has 2 lakh residents who speak in Hindi and Urdu.
The Shamrao Vithal Co-op. Bank Ltd. or SVC Cooperative Bank Limited, is a banking company incorporated under the Companies Act, 1956 a scheduled bank, and one of the oldest Urban Co-operative Bank in India built in 1906. The bank was set up when co-operation was just started in the country. It was established with the primary aim of helping the less fortunate members of the community under the ambit of its economic enterprises. It was also to encourage savings and to create funds for providing financial aid to deserving members.Mr. Rao Bahadur Shripad Subbarao Talmaki was the chief architect of the Bank. The Bank was initially registered as a Co-operative Credit Society on 27 December 1906. The Bank is present in 10 States of India. Maharashtra, Karnataka, Tamil Nadu, Telangana, Delhi, Rajasthan, Haryana, Goa, Gujarat and Madhya Pradesh. In 1907, cumulative deposit scheme, fixed deposit scheme and saving bank deposit were introduced by the bank. After that in 1911, the facilities for remittance were made available to the members by the draft. In 1913, the cash credit scheme was introduced by the bank. In 1956, facilities were thrown open to all communities. In 1988, the Shamrao Vithal bank was conferred the scheduled bank status.