Vijayawada, known as Bezawada in the local language, is located on the banks of Krishna river in the Indian state of Andhra Pradesh. Vijayawada is the 2nd most populous city in the state and it will soon become one of the satellite cities to the new state capital. The city works as a gateway to the rest of the country for the coastal agrarian regions of Andhra Pradesh. It also boasts of a high GDP. Vijayawada is surrounded by River Krishna which contributes to the fertile agricultural soil. Prakasham Barrage is one of the most recognizable and well-known landmarks of the city. The latest administration of the city is carried out by dividing the city into 59 wards. The economy in the city depends on agriculture along with other modern industries such as textile, automobile, hardware, consumer goods and other SMEs. There are a few large industrial estates located in and around the city which are known for heavy industries and the small-scale manufacture of auto components. Vijayawada is a major hub for education. There are many government-run and private academic institutions in the city like the SRR & CVR Government College, Andhra Loyola College, V R Siddhartha Engineering College, School of Planning and Architecture.
Muthoot Finance Ltd. is known as one the large gold financing company in the world. The company also offers other services a part from gold financing such as , money transfers, wealth management services,foreign exchange , travel and tourism and selling of gold coins at branches of Muthoot Finance Ltd. The headquarters of the company is located in Kerala, India, and it operates over 4,400 branches across India. Overseas, It has established its office in the UK, the US, and the UAE. The stocks of the company are listed on the Bombay Stock Exchange (BSE) and National Stock Exchange, while the company comes under the brand umbrella of the Muthoot Group. The target market of Muthoot Finance consists of small businesses, SME business owners, vendors, farmers, traders, and salaried individuals. In 1939, M George Muthoot founded Muthoot Finance. The Reserve Bank of India has licensed Moothot Finance company under Companies act of 1956 to operate as NBFC without taking public deposits, and it is liberated from Money Lenders Acts provisions in Karnataka and other states. The gold loan business of the company constitutes more than 99% of its total revenue.