Udupi city is the administrative headquarter of the Udupi District of Karnataka. Udupi is a prime tourist attraction in Karnataka. It is known for the famous Krishna Temple and the delectable Udupi cuisine which is famous all over South India. Udipi is often referred to as Lord Parashurama Kshetra and it is famous for Kanakana Kindi. It is an important center of pilgrimage and is known as Rajata Peetha and Shivalli. It is also known as the temple city. Udupi has more than 1.5 lakh residents who mostly speak in the Tulu language. The other languages spoken in the area are Konkani, Kannada, Hindi and English. Muslims living in Udupi speak in Urdu, Nawayathi and Beary. Udupi is slowly developing into a major town in Karnataka. Udupis economy is largely dependent on agriculture and fishing. The city has quite a few small-scale industries such as cashew industry and milk cooperatives. Udupi is of-late making its mark in the real estate industry as well. Udupi also has a local handloom sari industry, made of pure cotton. These lightweight sarees have art silk design and small motifs of art silk dotting. Manipal is a suburb of Udupi and hosts a number of famous educational institutions.
Muthoot Finance Ltd. is known as one the large gold financing company in the world. The company also offers other services a part from gold financing such as , money transfers, wealth management services,foreign exchange , travel and tourism and selling of gold coins at branches of Muthoot Finance Ltd. The headquarters of the company is located in Kerala, India, and it operates over 4,400 branches across India. Overseas, It has established its office in the UK, the US, and the UAE. The stocks of the company are listed on the Bombay Stock Exchange (BSE) and National Stock Exchange, while the company comes under the brand umbrella of the Muthoot Group. The target market of Muthoot Finance consists of small businesses, SME business owners, vendors, farmers, traders, and salaried individuals. In 1939, M George Muthoot founded Muthoot Finance. The Reserve Bank of India has licensed Moothot Finance company under Companies act of 1956 to operate as NBFC without taking public deposits, and it is liberated from Money Lenders Acts provisions in Karnataka and other states. The gold loan business of the company constitutes more than 99% of its total revenue.