surendranagar Dudhrej is situated in the Surendranagar district of Gujarat. During the colonial era, Surendranagar was used as a hill station for medication and treatment. Its dry environment was beneficial for various ailments. The dry air of Surendranagar is still believed to be the apt place in Gujarat to bring relief to patients of tuberculosis. Surendranagar has many SMEs including confectioneries, ceramics, pharmaceuticals, engineering plastics and salt production. Nearly 25% of Indias salt supply comes from Surendranagar. The Wadhwan city near Surendranagar functions as a major hub for trade and processing of cotton, agricultural products, salt, chemicals, pharmaceuticals, plastics, textile bearings, ceramics and sanitary ware. Surendranagar is also a hub of cotton and ginning activities. Numerous ginning and pressing units can be found in the area. It is a large producer of premium quality shankar cotton in the world. The Surendranagar Cotton Oil and Oilseeds Association Ltd. is famous for trade and exchange. It is Indias first Cotton Future Trading Exchange and was established in 1964. Home to a big textile and clothing market, Surendranagar specializes in saris. Vadwala Mandir of the Rabari community is situated in Surendranagar and attracts many visitors of the community on important days of rituals and ceremonies.
Muthoot Finance Ltd. is known as one the large gold financing company in the world. The company also offers other services a part from gold financing such as , money transfers, wealth management services,foreign exchange , travel and tourism and selling of gold coins at branches of Muthoot Finance Ltd. The headquarters of the company is located in Kerala, India, and it operates over 4,400 branches across India. Overseas, It has established its office in the UK, the US, and the UAE. The stocks of the company are listed on the Bombay Stock Exchange (BSE) and National Stock Exchange, while the company comes under the brand umbrella of the Muthoot Group. The target market of Muthoot Finance consists of small businesses, SME business owners, vendors, farmers, traders, and salaried individuals. In 1939, M George Muthoot founded Muthoot Finance. The Reserve Bank of India has licensed Moothot Finance company under Companies act of 1956 to operate as NBFC without taking public deposits, and it is liberated from Money Lenders Acts provisions in Karnataka and other states. The gold loan business of the company constitutes more than 99% of its total revenue.