serampore is a famous historical town in the Indian state of West Bengal. While Serampore is the British spelling, the name of this town is spelled in different ways such as Srirampur, Shreerampore, Shrirampur, etc. The town is located in the Hooghly district and it functions as the headquarter of the Srirampore subdivision. The town is covered by the Kolkata Metropolitan Development Authority. Serampore is a pre-colonial town, situated on the west bank of River Hooghly. It was under the Danish rule from 1755 to 1845 and was known as Frederiknagore during the Danish dominance. This old city has stood the test of time and witnessed many social changes such as the rise and fall of feudalism, the advent of the Danes, the Bengal Renaissance during the British governance and subsequent industrial development in the post-independent era. Serampore has now become a satellite town of Kolkata and is undergoing rapid urbanization. There are many pristine educational institutions at Serampore - the Serampore College, Government College of Engineering and Textile Technology, Chatra Nandalal Institution are a few to name. The Mahesh area in Serampore is well-known for its yearly "Rath-Yatra" (Chariot ceremony in honor of God Jagannath) when thousands of devotees from all over the state flock to this town to witness the grand ceremony. The city of Serampore is very well connected to the rest of the state via railway and road.
Muthoot Finance Ltd. is known as one the large gold financing company in the world. The company also offers other services a part from gold financing such as , money transfers, wealth management services,foreign exchange , travel and tourism and selling of gold coins at branches of Muthoot Finance Ltd. The headquarters of the company is located in Kerala, India, and it operates over 4,400 branches across India. Overseas, It has established its office in the UK, the US, and the UAE. The stocks of the company are listed on the Bombay Stock Exchange (BSE) and National Stock Exchange, while the company comes under the brand umbrella of the Muthoot Group. The target market of Muthoot Finance consists of small businesses, SME business owners, vendors, farmers, traders, and salaried individuals. In 1939, M George Muthoot founded Muthoot Finance. The Reserve Bank of India has licensed Moothot Finance company under Companies act of 1956 to operate as NBFC without taking public deposits, and it is liberated from Money Lenders Acts provisions in Karnataka and other states. The gold loan business of the company constitutes more than 99% of its total revenue.