Rewa is a thriving city in the Indian state of Madhya Pradesh. The city is known for hosting the worlds first white tiger safari that was established at Mukundpur by the Central Zoo Authority of India. The city of Rewa has more than 2 million residents. It experiences a humid subtropical climate, with torrid summers, humid monsoons and cool misty winters. Rewa is known for its diversified economic base. The intricate handicrafts produced by the people of Rewa spread over various forms such as paintings, terracotta, marble articles, silver arts, etc. Rewa is also rich in mineral resources. A large variety of important minerals such as limestone, sandstone, phosphate, asbestos, calcite, talc are found in and around the city. These have become major driving resources behind the various industries based in the city. Agriculture is a leading contributor to the citys economy. The Major crops grown in the area are Maize and Jowar during the Kharif season and Wheat and Mustard during the Rabi season. Additionally, pulses, groundnut and several vegetables are also cultivated at Rewa. The Jawahar Lal Nehru University of Agriculture and Technology is one of the major educational institutes in the area. Rewa is also a shopping destination as it has a thriving retail market. The Vindhya Mahotsav is celebrated at Rewa in April every year. The main purpose of organizing this festival is to promote the culture, business and handicrafts of Rewa.
Muthoot Finance Ltd. is known as one the large gold financing company in the world. The company also offers other services a part from gold financing such as , money transfers, wealth management services,foreign exchange , travel and tourism and selling of gold coins at branches of Muthoot Finance Ltd. The headquarters of the company is located in Kerala, India, and it operates over 4,400 branches across India. Overseas, It has established its office in the UK, the US, and the UAE. The stocks of the company are listed on the Bombay Stock Exchange (BSE) and National Stock Exchange, while the company comes under the brand umbrella of the Muthoot Group. The target market of Muthoot Finance consists of small businesses, SME business owners, vendors, farmers, traders, and salaried individuals. In 1939, M George Muthoot founded Muthoot Finance. The Reserve Bank of India has licensed Moothot Finance company under Companies act of 1956 to operate as NBFC without taking public deposits, and it is liberated from Money Lenders Acts provisions in Karnataka and other states. The gold loan business of the company constitutes more than 99% of its total revenue.