The city of Rourkela is a planned city located in the northern part of the Indian state of Odisha. Rourkela is often referred to as Ispat Nagar and sometimes as the Steel City of Odisha. Rourkela has one of the largest steel plants of SAIL, which is also known as Rourkela Steel Plant. The city has been selected to be further developed into a smart city in the third phase of the Smart Cities Mission. The city celebrates Rourkela Day on 3rd March every year. The name of Rourkela originates from the native tribal language of Sadri. It is an amalgam of two words - "rour" means "our" and "Kela" means "village" which adds up to "Our Village." The city is situated in the Sundergarh district of Odisha. The Rourkela Township is segregated into two townships known as Steel Township and Civil Township. The Steel Township comprises of the Residential quarters of Rourkela Steel Plant and the other part is known as the Civil Township. The steel plants drive the economy of Rourkela and most of the residents are employed in the Steel industry. With several places of tourist attraction nearby, reputed educational institutions like the NIT Rourkela and all the modern amenities needed for a comfortable living, this thriving city is a great place to settle in.
Muthoot Finance Ltd. is known as one the large gold financing company in the world. The company also offers other services a part from gold financing such as , money transfers, wealth management services,foreign exchange , travel and tourism and selling of gold coins at branches of Muthoot Finance Ltd. The headquarters of the company is located in Kerala, India, and it operates over 4,400 branches across India. Overseas, It has established its office in the UK, the US, and the UAE. The stocks of the company are listed on the Bombay Stock Exchange (BSE) and National Stock Exchange, while the company comes under the brand umbrella of the Muthoot Group. The target market of Muthoot Finance consists of small businesses, SME business owners, vendors, farmers, traders, and salaried individuals. In 1939, M George Muthoot founded Muthoot Finance. The Reserve Bank of India has licensed Moothot Finance company under Companies act of 1956 to operate as NBFC without taking public deposits, and it is liberated from Money Lenders Acts provisions in Karnataka and other states. The gold loan business of the company constitutes more than 99% of its total revenue.