The thriving city of Rajahmundry lies on the banks of the Godavari in the southern Indian state of Andhra Pradesh. Popularly known as ?The Cultural Capital of Andhra Pradesh,? the city serves as the administrative headquarters of the East Godavari district. Rajahmundry is a city of antiquity. It is one of the most important cities in the history of the state. Its roots can be traced back to 1100 AD. The city is reputed for shaping up the Telugu language as well as for its dynamic role in the Indian independence movement. Rajahmundry is the sixth largest in the state. Its modern civic administration is conducted through the organized division of the city into 93 wards. The cloth and bullion businesses mainly fuel the economy of the city. Rajahmundry acts as a business hub for east and west Godavari districts. The rich and fertile basin of the Godavari also contributes to agriculture. Paddy is the major crop cultivated. The city hosts a few notable educational institutions such as Adikavi Nannaya University, Telugu University, Godavari Institute of Engineering and Technology, GSKM Law College, G.M.R. Polytechnic College etc. The historic city is a hub for Telugu culture with plenty of tourist attractions such as the Godavari Rail Bridge, Sri Sri Radha Gopinath Temple, ISKCON, the Markandeya Temple, Sri Veerabhadra Swamy Temple, the Rallabandi Subbarao Government Museum, etc.
Muthoot Finance Ltd. is known as one the large gold financing company in the world. The company also offers other services a part from gold financing such as , money transfers, wealth management services,foreign exchange , travel and tourism and selling of gold coins at branches of Muthoot Finance Ltd. The headquarters of the company is located in Kerala, India, and it operates over 4,400 branches across India. Overseas, It has established its office in the UK, the US, and the UAE. The stocks of the company are listed on the Bombay Stock Exchange (BSE) and National Stock Exchange, while the company comes under the brand umbrella of the Muthoot Group. The target market of Muthoot Finance consists of small businesses, SME business owners, vendors, farmers, traders, and salaried individuals. In 1939, M George Muthoot founded Muthoot Finance. The Reserve Bank of India has licensed Moothot Finance company under Companies act of 1956 to operate as NBFC without taking public deposits, and it is liberated from Money Lenders Acts provisions in Karnataka and other states. The gold loan business of the company constitutes more than 99% of its total revenue.